Bugatti Postpones Discussions For A Second More Affordable Model

• The current Bugatti Chiron is priced from $2.9 million.

• The ongoing pandemic means Volkswagen needs to hold on to cash.

• This second model would be an electric-powered 4 seater car or crossover.

Even the very-rich are not entirely immune to the COVID-19 pandemic. This is one other reason why Bugatti will postpone its plans for a new vehicle to sell alongside the Chiron.

Bugatti currently builds and sells fewer than 100 cars per year. For nearly all other carmakers, this would be a sign to close up shop. But last year, in fact, Bugatti posted record sales and revenues, and there’s potential to make more of everything.

Bugatti President Stephen Winklemann told Automotive News Europe (subscription required): “For the time being we need to put this issue aside. Given the prevailing economic conditions, our utmost priority is on liquidity.”

He is referring to the fact the Volkswagen will prioritize cash conservation. Developing and building a new Bugatti product would involve considerable investments in staff and capacity. Even though this new 4-seater grand tourer or crossover would be priced between 500,000 and 1 million euros, Winkelmann expects that the company could sell up to 900 units total per year – a huge increase in output.

Despite the setback, Bugatti is still holding firm to the fact that this second vehicle will not be an SUV but would be more practical and with more ground clearance.

Bugatti

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