Monday, June 21, 2021
News Bugatti Postpones Discussions For A Second More Affordable Model

Bugatti Postpones Discussions For A Second More Affordable Model

As the pandemic continues to loom, Volkswagen puts Bugatti’s plans for a second model on hold.


  • The current Bugatti Chiron is priced from $2.9 million.

  • The ongoing pandemic means Volkswagen needs to hold on to cash.

  • This second model would be an electric-powered 4 seater car or crossover.


Even the very-rich are not entirely immune to the COVID-19 pandemic. This is one other reason why Bugatti will postpone its plans for a new vehicle to sell alongside the Chiron.

Bugatti currently builds and sells fewer than 100 cars per year. For nearly all other carmakers, this would be a sign to close up shop. But last year, in fact, Bugatti posted record sales and revenues, and there’s potential to make more of everything.

Bugatti Chiron Pur Sport | Photo: Bugatti

Bugatti President Stephen Winklemann told Automotive News Europe (subscription required): “For the time being we need to put this issue aside. Given the prevailing economic conditions, our utmost priority is on liquidity.”

He is referring to the fact the Volkswagen will prioritize cash conservation. Developing and building a new Bugatti product would involve considerable investments in staff and capacity. Even though this new 4-seater grand tourer or crossover would be priced between 500,000 and 1 million euros, Winkelmann expects that the company could sell up to 900 units total per year – a huge increase in output.

Bugatti Chiron Sport Edition Noire Sportive | Photo: Bugatti

Despite the setback, Bugatti is still holding firm to the fact that this second vehicle will not be an SUV but would be more practical and with more ground clearance.

Bugatti Chiron Pur Sport | Photo: Bugatti

Bugatti Chiron Pur Sport | Photo: Bugatti

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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