Can Cadillac Canada transform the way you shop for your car? With Cadillac Live that’s what they’re trying to do.
Some manufacturers are currently working to transfer the purchase or partial process of a vehicle from the showroom to the mobile device. There are many benefits, such as ease of access and the ability for the customer to shop according to their schedule. Just think about the Genesis brand or some of the used car dealers.
Today, Cadillac pushes this principle a step further, offering an online virtual showroom experience. With Cadillac Live, not only can customers view media such as photos, videos and vehicle specifications using their mobile device or computer, they can also be virtually accompanied by an advisor, interactively through the Cadillac showroom.
According to the brand, it’s “one part personal shopper, one part live interactive digital showroom “. To achieve this, Cadillac has transformed a 930 square meter Toronto film studio into an online showroom. This showroom contains a total of ten vehicles of the 2019 Cadillac lineup.
Potential customers can have an individual conversation with an online representative. Each representative is equipped with an iPhone X, a DJI Osmo Mobile gimbal and a Bluetooth headset to communicate directly with customers. Representatives are also equipped with an application that allows them to display any colour, wheel and accessory options on the customer’s screen.
On the Cadillac.ca website, it is currently possible to access the showroom to view an example or to book a live session at a later date.
This service is only available in Canada for now. We imagine that if the experiment is successful, the manufacturer will extend it to other markets.