Tuesday, December 6, 2022
News Cadillac wants to digitize the shopping experience with Cadillac Live

Cadillac wants to digitize the shopping experience with Cadillac Live

Can Cadillac Canada transform the way you shop for your car? With Cadillac Live that’s what they’re trying to do.

Some manufacturers are currently working to transfer the purchase or partial process of a vehicle from the showroom to the mobile device. There are many benefits, such as ease of access and the ability for the customer to shop according to their schedule. Just think about the Genesis brand or some of the used car dealers.

Today, Cadillac pushes this principle a step further, offering an online virtual showroom experience. With Cadillac Live, not only can customers view media such as photos, videos and vehicle specifications using their mobile device or computer, they can also be virtually accompanied by an advisor, interactively through the Cadillac showroom.

According to the brand, it’s “one part personal shopper, one part live interactive digital showroom “. To achieve this, Cadillac has transformed a 930 square meter Toronto film studio into an online showroom. This showroom contains a total of ten vehicles of the 2019 Cadillac lineup.

Potential customers can have an individual conversation with an online representative. Each representative is equipped with an iPhone X, a DJI Osmo Mobile gimbal and a Bluetooth headset to communicate directly with customers. Representatives are also equipped with an application that allows them to display any colour, wheel and accessory options on the customer’s screen.

On the Cadillac.ca website, it is currently possible to access the showroom to view an example or to book a live session at a later date.

This service is only available in Canada for now. We imagine that if the experiment is successful, the manufacturer will extend it to other markets.

Cadillac Live | Photo: Cadillac

Cadillac Live | Photo: Cadillac

Trending Now

BMW M CEO Says There is Room for an M4 CS: Report

Last M4 CS was a farewell to that generation of the M4 Could offer 540hp, CSL carbon goodies BMW might be planning another go...

The new 2023 Mercedes-AMG S63 E Performance saves the V8; adds electrification

The new S63 gets 791 horsepower and an even more impressive 1,055 lb-ft of torque The full size sedan is capable of a...

The Second Generation of the Volkswagen ID.3 will be Unveiled Next Spring.

Due to delivery delays, orders placed starting now will be for the updated model. This is likely only a refresh of the current...

Toyota to Launch All-New 2024 Grand Highlander in Early 2023

The new 2024 Toyota Grand Highlander will likely squeeze in between the Highlander and Sequoia. It will be revealed in full on February...

Top 20 Vehicles with the Longest Potential Lifespan

New vehicle prices continue to climb out of many consumers' reach. Used vehicle pricing remains high however shopping for something older remains an...
Louis-Philippe Dubé
Louis-Philippe Dubé has been contributing at MotorIllustrated.com for over a year, and for the NetMedia360 network for nearly three years now. His passion for everything automotive comes from a career as a mechanic, but also from the family vehicle collection that includes a 996 Porsche Turbo and a 2004 Ford GT. We've been bugging him to drive the GT, but he hasn't responded. Send L-P an email

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.