Saturday, September 19, 2020
News Hello Eldorado, Cadillac May Go Back To Old Naming Structure

Hello Eldorado, Cadillac May Go Back To Old Naming Structure

Cadillac's future strategy may involve offering only electric vehicles, and replacing the current alphanumeric naming structure with real names.

  • Cadillac President outlines return to old naming structure for the brand’s new models
  • Cadillac also says it could go full EV by 2030

Cadillac President Steve Carlisle met with journalists in Detroit on Thursday and spoke at length about changes that could be coming to the American automaker in the next decade.

For starters, Cadillac could sell only electric vehicles by 2030 if it makes sense to do so Carlisle said. This wasn’t a promise or a clear direction for the brand, but Cadillac says it will have the ability to convert to EV only if there’s enough demand. In other words, expect a lot more electrified Cadillac vehicles in the next few years including a new electric SUV.

Cadillac said earlier this year that its first electric vehicle will target 300 to 400 miles of range. We should know more about it in the next few months.

Cadillac EV
Cadillac EV | Photo: Cadillac

Cadillac Returns to its Previous Naming Structure

The other big news today was that Cadillac is considering returning to its past naming structure, kind of like what Lincoln has done. In other words, Cadillac would move on from calling its models CT this and XT that and return with real names like Eldorado, DeVille, Brougham, and, heck, maybe even Allante and Catera. The Cadillac Escalade is the only model in the lineup that doesn’t use an alphanumeric name right now.

Granted, Cadillac may go with a new set of names instead and it’s expected that the first real-name Cadillac model we will see will be electric.

This look into the future of Cadillac is certainly interesting and there’s reason to stay tuned.

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Charles Jolicoeur
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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