Drivers need to sign an NDA for the deal to work.
The discount is considerable at $5,500 on the purchase or lease of the vehicle.
These 20 or so all-new all-electric 2023 Cadillac Lyriq customers signed a nondisclosure agreement and have also agreed to be tracked in exchange for a rebate in the amount of $5,550 on the purchase or lease of their new vehicle.
We can’t help but think that this is a little “Big Brother” of Cadillac as these owners are also prohibited from speaking about their ownership experience with the Lyriq to anyone outside of GM. The motivation behind the agreement and deal between Cadillac and drivers stems from the fact that the Lyriq is a critical part of GM’s luxury brand’s future EV plans.
“As we transform our business, the launch of our first all-electric vehicle, Lyriq, provides Cadillac some unique learning opportunities,” Cadillac spokesman Michae Albano told the Detroit Free Press. “Therefore, we have engaged a small group of early customers who agree to share their vehicle information and customer behaviors. Cadillac will use these learnings to elevate the experience for all our customers.”
Basically, the Lyriq will pave the way for Cadillac’s transformation into an all-EV car company come 2030. So far, the electric SUV is doing well. It was sold out only two hours after order banks opened up on May 19th (an estimated 25,000 units) and we were impressed when we first drove it in late June.