Sunday, March 26, 2023
News Cadillac’s New Logo Goes Simple and Monochromatic

Cadillac’s New Logo Goes Simple and Monochromatic

The evolving nature of logos continues as Cadillac will also carry a simpler black and white crest

  • This new version of the logo is tied with its electrification.

  • The new Lyriq SUV will introduce the new logo.

  • Cadillac will be all-electric by 2030.

General Motors is highly committed to its bid to electrifying its entire product portfolio. The next step will be the introduction of the highly-anticipated Cadillac Lyriq. Much will ride on this vehicle’s success including a new logo for the storied premium brand.

Cadillac Logo | Photo: Cadillac

Other brands that now feature updated crests, including Nissan, Volkswagen, Kia, and Nissan, have but one version of the logo for all of their vehicles. Unlike other car companies, Cadillac vehicles will sport one of two versions of its logo.

In Cadillac’s case, vehicles powered by internal combustion engines will continue to feature the rounded colourful version with the laurel wreath, according to Fox News, while new EVs will get the black and white iteration. Based on the source, the colour logo will be phased out by 2030 once the ICE is gone for good.

GM says that the silver-chrome colourless version of the crest is already available on some vehicles such as the Escalade Sport.

2021 Cadillac Escalade Sport | Photo: Olivier Delorme

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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