The top-line 2020 Genesis G90 is value-, luxury- and technology-packed at $89,750. All Genesis needs now are buyers
To read what’s included with the 2020 Genesis G90’s pricing of $89,750 would make Mercedes-Benz, BMW and Audi go broke in weeks as there are no options; everything is included. And we mean it. The price includes 5 years of complimentary scheduled maintenance, Genesis at Home concierge service and more. This has long-since been the Korean way of doing car-business however, if the formula has worked sonders for Hyundai and Kia, the story’s a little different for Genesis.
There’s still an entry-level 2020 Genesis G90, which retails for $86,750. This version gets the 365-horsepower 3.3-litre twin-turbo V6 engine but it’s a special order item. That’s right, the base car is the option. The logic here is simple: $3,000 gets you a honking old-school yet refined V8 engine.
Said V8 is a 420-horsepower 5.0-litre V8 engine which is mated to an 8-speed automatic transmission and Hyundai’s H-TRAC AWD system. The other big news pertaining to the 2020 G90 is that it’s received a full revamp starting with “an evolution of Genesis’ signature Athletic Elegance design language.” The car features a bold new front facia that includes the signature Crest Grille flanked by the new Quad Lamp design. Throughout the car, we find the new cross-hatch pattern Genesis calls “G-MATRIX”. There even a pattern on the standard flashy 19-wheels.
On board, you’ll find a 12.3-inch central display with Apple CarPlay and Android Auto connectivity, Genesis Connected Services (GCS), impressive NVH control, and far more. All active and passive safety features available from Hyundai and Genesis are fitted as standard in the 2020 Genesis G90.
For fun, a 2019 Mercedes-Benz S 560 4MATIC starts at $117,000 and lacks numerous elements included with the sub-$90k Genesis G90. All that remains is for Genesis to convince buyers with a $100k+ budget to look in their direction.