CES 2020 : BMW Aims To Change Our Perception Of Mobility

• BMW i Interaction EASE is a glimpse into cabin possibilities that present themselves with autonomous driving.
• The luxurious ZeroG Lounger lives up to its name where comfort rules.
• The BMW i3 Urban Suite demonstrates what can be done to current series production vehicle cabins.

According to BMW, autonomously-driven cars will open up worlds of possibilities when it comes to passenger quarters. The idea is to demonstrate a new perception of what is feasible in environments we spend countless hours in when onboard our vehicles.

BMW i Interaction EASE is a technology that may very well one day replace our smartphones. The built-in artificial intelligence detects where a given passenger fixes their gaze and promptly delivers relevant information on whatever is the fixed element or ways to interact with it. The display concept forgoes any exterior styling cues in order for attendees to strictly focus on the cabin.

Also at the BMW booth are three BMW X7s fitted with the luxurious ZeroG Lounger. In short, and as the name suggests, this is relaxing at its most advanced. The seats can tilt up to 60 degrees without compromising access to creature comforts or safety.

Finally, BMW is showcasing what can be done to transform a series production vehicle’s interior in order to maximize passenger comfort reminiscent of the ambiance found in a boutique hotel. The i3 keeps only its dashboard and driver seat as original while the remainder of the cabin is fitted with lounge chairs and a unique “sound zone” to block the outside world out. Currently, there are 20 such BMW i3 on the road in Las Vegas which can be summoned by anyone via an app.

BMW is also displaying 5G technology which will become commonplace in its lineup starting with the 2021 BMW iNEXT.