Chevrolet logoFor more than a century, the Chevrolet brand has been known for offering affordable mainstream cars, exhilarating sports cars and robust, reliable trucks.

2024 Chevrolet Corvette E-Ray

That still holds true today, as the Bowtie Brand is one of the best-selling in North America year after year, thanks to its comprehensive lineup of full-size pickup trucks, crossovers and full-size SUVs. It concentrates its efforts on vehicles and powertrains that consumers want, and in many cases, what they need for commercial purposes.

2024 Chevrolet Equinox EV 3RS

Although its passenger car portfolio is thin due to shifting market trends, Chevrolet has vehicles at all price points, from the subcompact Chevrolet Trax to the high-performance Chevrolet Corvette Z06. In between, the brand’s crossover range includes models of all sizes, offering good value and customer satisfaction, judging by the latest studies by American firm J.D. Power.

2024 Chevrolet Silverado HD ZR2 Bison

In the competitive full-size pickup segment, Chevrolet as a brand trails Ford, but nonetheless offers a wide selection of Chevrolet Silverado configurations, trim levels, powertrains and features. The Chevrolet Tahoe and Suburban SUVs dominate their category on the sales charts for the same reason.

2024 Chevrolet Trax ACTIV | Photo: Chevrolet
2024 Chevrolet Trax ACTIV

However, as GM vows to phase out combustion engines by 2035 and turns to fully electrified vehicles, Chevrolet has its work cut out for it. Its most popular electric vehicle was the Chevrolet Bolt EV/Bolt EUV, now discontinued, while the Blazer EV, Equinox EV and Silverado EV are its new fully electric models based on the automaker’s recently developed Ultium battery and Ultium Drive motor tech. GM has been facing headwinds in the past year or two with production and build quality hiccups, including battery module assembly problems that delayed the introduction of these EVs. That’s in addition to a weaker-than-expected demand for electric vehicles in North America.

2025 Chevrolet Suburban | Credit: General Motors
2025 Chevrolet Suburban

Current Chevrolet Model Lineup

The brand’s combustion-engined lineup currently consists of the Chevrolet Malibu and Chevrolet Corvette, the Chevrolet Trax, Chevrolet Trailblazer, Chevrolet Equinox, Chevrolet Blazer and Chevrolet Traverse crossovers, the Chevrolet Tahoe and Chevrolet Suburban SUVs, the Chevrolet Express full-size van as well as the Chevrolet Colorado, Chevrolet Silverado 1500, Chevrolet Silverado HD pickups. Its fully electric lineup includes the Chevrolet Equinox EV, the Chevrolet Blazer EV and the Chevrolet Silverado EV. It also sells commercial trucks such as the Chevrolet Silverado MD and the Chevrolet Low Cab Forward.

Chevrolet History

The Chevrolet brand was established in 1911 by auto industry entrepreneur William C. Durant, race-car driver Louis Chevrolet and several other partners, which became a division of General Motors in 1918. The brand was chosen to become the automaker’s volume seller, which is still the case today.

1912 Chevrolet Classic Six

The Chevrolet Series C Classic Six was the brand’s first model, introduced for the 1913 model year and built in Flint, Michigan. Other models followed soon thereafter, wearing the instantly recognizable bowtie logo from 1914 onwards, including the 1918 Chevrolet One-Ton, the brand’s first truck.

1918 Chevrolet Model T One-Ton Commercial Truck

Chevrolet upstaged nemesis brand Ford by introducing an inline-six engine called the Stovebolt in 1929, serving up more power at an affordable price. Appearing in 1929, the Chevrolet International Series AC Light Delivery was the brand’s first closed-cab truck. Significant models through the 30s and 40s included the Chevrolet Master, the Deluxe and the Fleetline, while the Chevrolet Carryall Suburban launched in 1935 ultimately became the longest-running nameplate in automotive history. In the late 40s, the Advance Design Chevy pickup trucks were introduced, also known as the Chevrolet 3100 or C/K Series.

1935 Chevrolet Carryall Suburban

The Fifties saw the introduction of several iconic vehicles for the brand, such as the Chevrolet Tri-Five (150, 210 and Bel Air), the Chevrolet Nomad, the Chevrolet Biscayne and the Chevrolet Impala. A new generation of pickup trucks arrived in 1955, dubbed the Task Force line, also known as the Chevrolet Cameo.

1953 Chevrolet Corvette

The legendary Chevrolet Corvette launched in 1953 as the marque’s first true sports car, while in 1955, Chevy introduced its first Small Block V8 engine, bringing significant power in a lightweight and compact package.

1955 Chevrolet Bel Air Coupe

The brand also enjoyed massive success in the Sixties, as it rolled out more products such as the Chevrolet Corvair, the Chevy II, the Chevrolet Nova, the Chevrolet Malibu, the Chevrolet Caprice, the Chevrolet El Camino, the Chevy Van, the Chevrolet K5 Blazer and the third-generation C/K pickup line launched in 1958, also known as the Chevy Apache. Popular and desirable new models appearing during that decade also included the Chevrolet Chevelle and the Chevrolet Camaro.

1967 Chevrolet Camaro

More significant new models were subsequently released, such as the Chevrolet Monte Carlo in North America and the Chevrolet Opala in South America. The Chevrolet Racing Division was also established in 1973 to cash in on the “Win on Sunday, sell on Monday” philosophy. Meanwhile, the oil crisis of the 1970s saw many American automakers downsize their vehicle lineup, and that was also the case with Chevrolet. Many smaller vehicles were launched in the U.S. and Canada, such as the Chevrolet Chevette, the Chevrolet Vega and the Chevrolet Monza.

1974 Chevrolet Blazer

The Chevy brand faced more challenges in the 80s as Japanese car brands grew their roots on the North American market. More small and midsize cars and trucks were launched, including the Chevrolet Citation, the Chevrolet Cavalier, the Chevrolet Corsica, the Chevrolet Beretta, the Chevrolet Celebrity, the Chevrolet Lumina, the Chevrolet Lumina APV, the Chevrolet Astro, the Chevrolet S-10 and the Chevrolet S-10 Blazer, while General Motors partnered with foreign automakers like Suzuki and Toyota to produce vehicles such as the fuel-efficient Chevrolet Sprint, the Chevrolet Spectrum and the Chevrolet Nova.

1982 Chevrolet S-10

In 1995, the Chevrolet Tahoe launched as a slightly smaller counterpart to the Suburban full-size SUV, while the Chevrolet Express full-size van arrived for 1996 as the replacement for the Chevy Vandura or G-Series van. The Chevrolet Venture minivan launched for 1997, replacing the Lumina APV. After creating and phasing out the Geo brand, Chevrolet received rebadged models in the Nineties such as the Chevrolet Metro, Chevrolet Tracker and Chevrolet Prizm. In 1999, the C/K Series became the Chevrolet Silverado after the brand’s full-size pickup truck received a full redesign. It was followed by the midsize Chevrolet TrailBlazer SUV as well as the Chevrolet Avalanche pickup and its innovative Midgate collapsible rear cab wall, which provided an extension of its bed.

1999 Chevrolet Silverado 1500

Another pickup truck launched as a 2003 model, but it was a niche model. The Chevrolet SSR featured a small bed and a power-retractable hard top, while being equipped with a powerful V8 engine underhood. The Chevrolet Cobalt launched for the 2005 model year as the Cavalier’s replacement in Canada and the U.S., while the Venture minivan was replaced by the Chevrolet Uplander for 2005. They were followed by the Chevrolet HHR compact wagon a year later. Meanwhile, GM acquired Korean manufacturer Daewoo, which subsequently became GM Korea and assisted in the development of models such as the Canada-only Chevrolet Epica and Chevrolet Optra, but also the Chevrolet Aveo, the Chevrolet Spark, the Chevrolet Sonic, the Canada-only Chevrolet Orlando, the Chevrolet Cruze and the Chevrolet Trax after the turn of the century.

2011 Chevrolet Volt

The 2011 Chevrolet Volt was introduced as the brand’s first step into the era of rechargeable vehicle electrification, boasting an extended-range EV powertrain. It was followed by the 2017 Chevrolet Bolt EV and the 2022 Bolt EUV, leading to a bunch of fully electric models based on GM’s Ultium architecture, such as the Chevrolet Equinox EV, the Chevrolet Blazer EV, the Chevrolet Silverado EV and a next-generation Bolt EV. Imported from Australia, the U.S.-only Chevrolet SS sport sedan arrived with V8 power for the 2014 model year. The Chevrolet City Express launched for the 2015 model year as a rebadged Nissan NV200 in order to offer a compact-sized commercial van.

2013 Chevrolet Cruze

Although Chevrolet models were available in many markets across the globe over time, in the 2010s, GM phased out the brand in unprofitable regions such as Europe, Africa, India and Thailand, but remained in South America, China, Korea, Australia and the Middle East. Specialty vehicles like the Corvette were still sold in some parts of the world, albeit in very small numbers.

2024 Chevrolet Silverado EV 3WT with 1FL Fleet Package

In Mexico and South America, GM sells many rebadged models imported from China through its SAIC-GM joint venture, such as the Chevrolet Cavalier, the Chevrolet Onix, the Chevrolet Aveo/Sail, the Chevrolet Groove, the Chevrolet Captiva, the Chevrolet S-10 Max and the Chevrolet Tornado Van/N400. The automaker’s South American operations also helped develop specific models for emerging markets, such as the Chevrolet Tracker, the Chevrolet Montana, the Chevrolet Spin, the Chevrolet Onix, the Chevrolet Joy and the Chevrolet TrailBlazer body-on-frame SUV.

2024 Chevrolet Blazer EV 2LT

The Bowtie brand’s transition to electric vehicles based on GM’s Ultium battery and Ultium Drive motor technology include the Chevrolet Silverado EV, the Chevrolet Blazer EV and the Chevrolet Equinox EV. Meanwhile, its truck portfolio consisting of the Tahoe, Suburban, Colorado, Silverado 1500 and Silverado HD is selling well.