Chrysler Prepares for EV Expansion with 2025 Crossover, Per Company CEO

Chrysler is set to launch a two-row electric crossover in 2025, drawing design inspiration from the Airflow concept.

 

• Chrysler CEO Christine Feuell confirms a new electric crossover for 2025, following the Airflow concept design.

• The company is exploring a new sedan to replace the retiring Chrysler 300 and will maintain the Pacifica minivan’s hybrid variant until the decade’s end.

• Chrysler is enhancing customer interaction through a digital platform for vehicle configuration and delivery, and integrating AI in support centers.

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Reuters has reported that automotive manufacturer Chrysler has announced its plans to launch a new electric vehicle (EV) by 2025. The revelation was made by Chrysler’s CEO, Christine Feuell, at the Reuters Events Automotive USA 2023 conference held in Detroit. The forthcoming vehicle is described as a two-row electric crossover that takes its aesthetic cues from the Airflow concept, initially showcased at the Consumer Electronics Show in 2022.

The design is not the only innovative aspect of this new model; it will also be built on the STLA Large platform, which is shared across various Stellantis vehicles, indicating a synergistic approach to vehicle architecture within the group. As Chrysler progresses towards electrification, the CEO also hinted at the introduction of a new sedan. This move is in response to the discontinuation of the longstanding Chrysler 300 model. Although details are sparse, consumers can expect a concept reveal early in the coming year.

In addition to these model updates, Chrysler is committed to continuing its hybrid offerings, with the Pacifica minivan set to remain available in a hybrid form until at least 2030. This commitment underscores the brand’s transitional strategy, balancing between immediate electric advancements and the current hybrid market demand.

Beyond product development, Chrysler is also focusing on enhancing the customer purchasing experience. Feuell detailed the company’s initiative to test a digital platform that allows customers to customize, order, and set delivery for new vehicles online—a nod to the increasing demand for digital and remote services in the automotive industry.

Furthermore, Chrysler is integrating artificial intelligence into their customer support call centers, aiming to improve service quality and efficiency. This dual endeavor of product innovation and customer service enhancement marks a significant pivot for Chrysler as it moves towards a more technologically integrated and environmentally conscious future.