Chrysler’s fine, the 300 isn’t

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Chrysler J.D. Power
Chrysler 300 | Photo: Chrysler

So, we were partially off last week when we thought that FCA was going to pull the plug on the Chrysler brand. The reason for the speculating was the omission of Chrysler and Fiat on last Friday’s FCA 5-year plan conference agenda. The reasoning behind this was that both brands are not quite strong enough to warrant their own conferences.

In the plan, Marchionne did state that Chrysler was sticking around but was going to concentrate on utility vehicles, including vans. This means that the Pacifica will remain in the line-up but the likelihood of a next generation 300 is not good. Electrified cars will be part of the portfolio by 2022. In fact, FCA plans on all global models becoming electrified by then.

In Fiat’s case, the focus will be on green cars like the next generation 500e (no news if it will come to Canada) and others like it. Not confirmed yet but a revised 500X is a possibility in the near future.

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