As in, get axed? It seems as though an announcement could be made as early as Friday, June 1st, to that effect. It seems impossible that the company that will always be known as “Chrysler” to most people 40 years of age and older live on as anything but. Fiat Chrysler Automobiles CEO Sergio Marchionne will be sharing the future product roadmap Friday.
For a few years now, many members of the automotive media, ourselves included, have wondered how or even why FCA would keep the “C” alive. With the death of the 200 less than two years ago, the Aspen in 2009, and a number of Lancia/Chrysler crossover badge-engineered cars like the Delta and the Ypsilon, the Pacifica and ageing 300 are insufficient to keep any single brand alive.
The concept of dropping the 300 and rebadging the Pacifica a Dodge almost seems to logical and cost-efficient not to follow through.