Wednesday, February 28, 2024
News Could Chrysler follow Plymouth to the great MOPAR cemetery in the sky?

Could Chrysler follow Plymouth to the great MOPAR cemetery in the sky?

As in, get axed? It seems as though an announcement could be made as early as Friday, June 1st, to that effect. It seems impossible that the company that will always be known as “Chrysler” to most people 40 years of age and older live on as anything but. Fiat Chrysler Automobiles CEO Sergio Marchionne will be sharing the future product roadmap Friday.

For a few years now, many members of the automotive media, ourselves included, have wondered how or even why FCA would keep the “C” alive. With the death of the 200 less than two years ago, the Aspen in 2009, and a number of Lancia/Chrysler crossover badge-engineered cars like the Delta and the Ypsilon, the Pacifica and ageing 300 are insufficient to keep any single brand alive.

The concept of dropping the 300 and rebadging the Pacifica a Dodge almost seems to logical and cost-efficient not to follow through.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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