Monday, January 25, 2021
News Could Tesla Merge With Or Buy-Out Mercedes-Benz?

Could Tesla Merge With Or Buy-Out Mercedes-Benz?

Tesla would make very good use of Daimler (Mercedes-Benz) and their strong presence in markets like Germany and China


  • Musk has said that he’s open to the idea of a merger in the future.

  • Tesla’s market cap is an estimated $540 billion, which would make any purchase easy.


It was earlier this week, at a conference, that Elon Musk, the man who needs no title, mentioned that he would be open to working out a dealer with another automaker. As Tesla is an aspirational brand, the best fit would likely be an established luxury brand.

Skimming over most mainstream brands is easy enough, including Ford and GM in the USA. Reuters estimates that BMW would match up nicely with Tesla for its recognized driving dynamics however being owned by a family would likely rule out a takeover.

Mercedes-Benz Vision EQS | Photo: Mercedes-Benz

With Korean and Japanese car companies off the table, based on past transaction histories, that leaves Volkswagen (Audi and others) and Daimler. As Volkswagen is already fully invested in EVs itself, Tesla could find a match in Mercedes-Benz.

According to the report, Tesla could take serious advantage of its established global presence and increase output fourfold. It wouldn’t be an easy task mind you as Tesla and Musk would have to deal with the constraints of a German governance structure.

Daimler is currently evaluated at $74 billion which, under US stock exchange rules, means that Tesla would only need stockholder approval to spend up to $100 billion, or even more. Tesla is worth an estimated $540 billion, remember.

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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