Tuesday, October 4, 2022
Auto Shows & Events Could The Cancellation Of The Geneva Motor Put The Value Of Auto...

Could The Cancellation Of The Geneva Motor Put The Value Of Auto Shows In Question?

Auto Shows like the Geneva Motor Show are extremely costly for carmakers whereas digital channels are far less expensive.

  • This shut-down will cause all exhibitors to lose money.
  • More than 660,000 people attended the show last year.
  • The quick turn-around to virtual press conferences to replace the show may ignite a new trend.

The forced shut-down of the 2020 Geneva International Motor Show due to the spreading coronavirus has pushed many automakers to organize alternative means of product introduction. Most were quick to announce that World Premieres would still take place however using various digital channels only, compared to traditional displays at the auto show.

The use of livestreaming presentations and various events is already widespread and has proven to be a reliable and cost-effective way of getting the word out to numerous media outlets. Often times, reveal and launch displays such as the ones that take place “live” on the show floor are digitally distributed which brings up the question: Is the massive investment in resources to participate in a “car show” necessary nowadays?

Obviously, and as car enthusiasts, we all love auto shows as there’s nothing quite like walking among all the cars and SUVs, seeing them, sitting in them and so on. The death of auto shows media days could put an end to this, or would it? The big spending on behalf of manufacturers usually goes towards these world premieres, the related show and special guests. What if unveilings occurred digitally and were simply included as part of the manufacturer’s display?

With ever increasing expenditures, be they research and development costs, materials, labour and all other expenses, perhaps the era of auto shows should come to an end, at the very least, as a media event. It will be interesting to see how OEMs react once the dust settles in a few weeks. This could be the beginning of the end…

Honestly, how many of you still travel to auto shows physically?

Trending Now

Bentley Bentayga S and Azure Add Sport and Comfort to Big-Buck SUV

A pair of new trims enhance the hybrid Bentayga in two different ways Both get more power and extended EV range The Bentley Bentayga...

Winter Tire Season is Right Around the Corner

It’s October. The time has come to look at your winter tires Tip: Don’t wait until November to book an appointment or to...

The 2023 Nissan Ariya will Begin at $43,190 in the U.S.

The brand’s first electric crossover will be offered in six trim levels. The dual-motor AWD system will be optional. The longest-range version will...

Wards publishes its list of the 10 best powertrains for 2022

Earlier this week, Wards Auto released its list of the 10 Best Engines and Powertrain Systems of the past year. And as expected, electrification...

Mopar Lets You Make Any Dodge Challenger a Widebody

Factory parts let you make your Challenger Wider Upgrades offered include hood, Redeye nose Thanks to Mopar's Direct Connection parts catalogue, everyone can now...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.