Tuesday, July 27, 2021
News Could Volkswagen Be Looking to Sell Lamborghini?

Could Volkswagen Be Looking to Sell Lamborghini?

Volkswagen is entering a new era and could be pondering a future without Lamborghini.


Winds of change are blowing at Volkswagen as the German automaker sets the stage for the next decade and beyond. One of the more significant changes made could be the sale of Lamborghini as VW aims to double its market value by 2030.

The news comes from Bloomberg who spoke with Volkswagen insiders who asked not to be named. Volkswagen is apparently considering selling Lamborghini.

Preparations are said to be underway to make Lambo a seperate legal entity by the end of 2020, the sources said.

Volkswagen currently operates 12 brands including Lamborghini, Skoda, Seat, and motorcycle brand Ducatti. In an interview with German publication Sueddeutsche Zeitung, Volkswagen CEO Herbert Diess said the brand was weary of operating too many makes.

“We shouldn’t spread ourselves too thin. That might be hard in some cases, but it’s the only viable way.” Diess was quoted as saying.

By focusing on its core brands including VW, Porsche, and Audi, Volkswagen believes it can better consolidate its efforts, reduce R&D expenses and uses its ressources more efficiently.

Volkswagen responded to the news over the weekend, saying it had no plans to sell Lamborghini or conduct an IPO of a seperate brand. VW also said any decision on Lambo was still a ways off.

Lamborghini Sian Hybrid Debuts As Fastest Lambo Ever

Still, we will have to keep a close eye on this one. Lamborghini is a big name for Volkswagen, but as it moves towards electrification and starting a new era as far removed from Dieselgate as possible, a supercar brand may not be in the cards for the German automaker.

Source: Bloomberg

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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