Friday, September 29, 2023
News Deliveries of the Lordstown Endurance are About to Begin

Deliveries of the Lordstown Endurance are About to Begin

Lordstown motors shipped the first 500 units of the Endurance electric pickup yesterday.

  • The first units of the electric pickup have left the assembly plant.

  • The company wants to have delivered 50 vehicles by the end of the year.

  • Production actually started back in September.

Lordstown Motors announced that the first batch of 500 Endurance electric pickups left the factory yesterday ahead of the start of customer deliveries.

Despite the rather large number of vehicles that have been shipped out of the Ohio facility, the start-up automaker only expects to have delivered around 50 units to their buyers by the end of the year.

This is because the company will use the capital raised by the sale of these vehicles in order to complete the deliveries of the first batch of trucks in the first half of 2023.

This is not surprising considering that Lordstown Motors has had financial troubles many times in the last few years, so much so that it had to sell its factory to Foxconn, makers of the iPhone, which operates it on behalf of Lordstown.

Just earlier this month, Foxconn announced it would invest an additional $70 million US into the start-up in order to make it possible to deliver the first units of the Endurance on schedule.

It seems that Lordstown Motors decided to prioritize its commercial customers since the first trucks that will reach their buyers are expected to be those destined to become work trucks and company vehicles.

This is not very surprising since the Endurance is positioned more as a rugged electric alternative to work trucks than as a more capable luxury car, as is the case with many top-of-the-line pickups.

This also explains why the Endurance isn’t equipped with many of the comfort or driver assistance features found in most other trucks, especially those priced around $65,000 US, the base price for the Endurance.

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