- Formula 2030 embodies Polestar’s future design language
- It’s an evolution, not a revolution
- The full concept will be unveiled by the end of the year
For Swedish automakers, design has always been a top priority — and that’s even more true for Polestar, a young brand born out of Volvo and now part of Chinese automotive giant Geely. Sales have been a challenge since day one, compounded by a US administration hostile to the brand, which forced Polestar to pull out of the United States in 2027. Adding to the complexity, the Polestar 3 SUV is built in the US alongside the Volvo EX90 at a plant in Charleston, South Carolina.
Despite these headwinds, there’s a silver lining: Geely has deep pockets and firm belief in Polestar’s future. As a result, a wave of new electric vehicles is set to roll out over the coming months and years. Just last week, Polestar unveiled the SUV version of the Polestar 4, and now comes a first look at the Polestar 2 and Polestar 7 via the Formula 2030 concept.
Polestar 4 SUV Adds More Space, a Rear Window and Up to 544 HP
The Formula 2030 concept marks an evolution in Polestar’s design language rather than a clean break, according to Philipp Römers, Polestar’s Head of Design:
“Polestar’s design and brand identity are already very strong. So it was clear to us that we needed to boldly evolve what had already been established, rather than reinvent everything. Formula 2030 embodies that vision, revealing our outlook for the future while preserving the elements that define the brand.”
A Subtle Design Evolution
The centerpiece of the design is the headlight configuration, reminiscent of Volvo’s Thor’s Hammer lighting signature. Since the Polestar 3, though, the design has evolved, splitting into two stacked boomerang shapes. On the Formula 2030 concept, these light elements grow bolder in both height and width.
The hood lines are sharper and more assertive, with longitudinal creases that give the front end a more muscular stance. With no traditional grille, the Formula 2030 features an aerodynamic blade between the headlights, generating negative pressure over the front axle to improve road handling and stability.
The nose sits notably low, and one charming detail stands out: a single windshield wiper mounted vertically at the center of the windshield. While most of the concept’s design elements have a strong chance of reaching production, that single wiper is far less certain to survive.
Like most concept vehicles, the Formula 2030 offers a preview of what’s coming next for Polestar’s design language. The full vehicle will be revealed before the end of the year. The first production model to benefit from this new design direction will be the next-generation Polestar 2, expected in 2027, along with the compact Polestar 7 SUV.
