“Destination Porsche” are two simple words that encompass the world of Porsche.
Luxury car brands are typically associated with an aspirational lifestyle – one that practically everyone would want to be part of. There is a difference with Porsche and their brand experience, however. More than any other storied carmaker, Porsche’s passion for what they do transcends the inaccessibility of most of their products.
I’ve been fortunate enough to attend a number of events hosted by Porsche, including the 24H of Le Mans, and their approachability always surprises me. I can only associate this with the fact that they’ve unlocked a level above and beyond being confident in their product. Imagine something along the lines of: Porsche faces plenty of competition however there’s only one Porsche.
The Porsche Experience
It is this extreme sense of accomplishment and self-assurance that makes Porsche such an attractive product. With it comes a lifestyle that is itself an accomplishment and that delivers self-assurance. Porsche is fully aware of their pull and they will fully capitalize on this infatuation. “Destination Porsche” will cater to this. This program is a multi-faceted approach to bringing fans and owners alike closer to the brand and will involve dealerships and numerous activities.
Detlev von Platen, Member of the Executive Board for Sales and Marketing, Porsche AG, summed up what “Destination Porsche” stands for in part. He said: “Porsche stands for life dreams and for a strong community of our friends and fans.”
This past weekend, the final races of the 2019 Porsche GT3 Challenge Cup Canada occurred at the Circuit Mont-Tremblant, as did both the final Canadian round of the Porsche Golf Cup 2019 and the final of Canada’s first Porsche Classic Restoration Competition in which 12 of the 19 Canadian Porsche stores entered.
From these three events culminating into one big weekend Porsche party, you can see how all and any car enthusiast and Porschephile will find something to their liking.
Porsche Classic Restoration Competition
As an unrepentant old-car nut, the Porsche Classic Restoration Competition display brought me to my knees. All cars on hand, including a number of highly sought-after 993 911s, many 911s from the 70s and 80s including a few Super Carreras (Good Lord!) where stunning and brought tears to my eyes.
The winning entry was a 1956 Porsche 356 C entered by Porsche Center Saskatchewan. My heart, however, went to the Mark Motors Porsche of Ottawa’s breathtaking 1987 Porsche 944 Turbo, “Turbo” decals, NACA air duct and all.
A little 992
I did not attend the Golf Cup although I did complete a brief test drive of an all-new 992 2020 Porsche 911 and drove to Le Maître Golf Course where the competition was taking place and took a few pictures. I’ll have a brief review up shortly.
About the 992 drive, it was available to those on hand who registered – yes, you could have driven a 992 also. Porsche also took the opportunity to display a new all-electric Taycan Turbo S. This car was unlocked and you could have sat in a $200,000+ electric 4-door supercar. This is how Porsche is feeding the love for its brand.
Porsche GT3 Challenge Cup
The big draw for the weekend was the final round of the 2019 Porsche GT3 Challenge Cup Canada. Race #11 was held under cloudy skies and sustained rain. The gloomy skies did nothing to dampen spirits as Belle River, Ontario, native and 18-year-old Roman De Angelis needed only start the race in order to secure the championship.
With this much talent, he not only started but won the race. The same occurred on appropriately-named Sunday as he also ended the race on the podium’s highest step. De Angelis drove the No. 79 Mark Motors Racing Porsche 911 GT3 Cup race car – clearly Mark Motors know Porsche.
About the cars, they are based on 991 Porsche 911 GT3 with a number of enhancement. The 3.8-litre, six-cylinder boxer engine produces 460-horsepower at 7,500 rpm. Power is sent to the rear wheels via a Porsche Motorsport designed 6-speed gearbox with a race clutch and a mechanical limited slip differential.
The chassis is tuned by the race department at Weissach and they include all the necessary safety features for the driver’s protection including a redesigned safety cage and race seat. My understanding is that the car and accompanying extra parts retail for approximately $400,000 USD. Next year, Porsche Canada will offer Canadian pricing for race car parts as they’ve just opened their first-ever Canadian parts fulfilment centre in Mississauga.
A weekend of family fun
With the sole exception of the rain on Saturday, my kids (especially my 3-year old son), the wife and I had a great time living the Destination Porsche lifestyle.
The length, and costs, to which Porsche goes to offer this kind of accessibility to their world to just about anyone is surprising. Only a fraction of the Porsche paddock visitors own or will ever own a Porsche but all dream of being part of the family.
Destination Porsche is a superb approach at bringing all things Porsche together. There are ongoing events and activities in many countries around the world so look it up to find out what’s going on in your neck of the woods.