Tuesday, June 18, 2024
NewsDodge And F9 Team Up For The “Superpower” Promotional Campaign

Dodge And F9 Team Up For The “Superpower” Promotional Campaign

Say what you will about “The Fast & Furious” but their association is a match made in muscle car heaven

  • The ninth installment of “The Fast & Furious” franchise opens in theatres on June 25th.

  • The 60-second spot is loaded with horsepower and tire smoke.

If you’re a car enthusiast between the ages of 30 and 50, there’s no need to be ashamed: We’ve seen most movies from the “The Fast & Furious” franchise. For this ninth episode, of a potential 11 as per Vin Diesel, the F&F has teamed up with Dodge to promote the latest film.

2021 Dodge Charger SRT Hellcat Redeye | Photo: Dodge

The Franchise has grossed more than $5 billion and its visibility and reach are monstrous. And Dodge has been an integral part of the story. Case in point:  Dom Toretto’s vintage 1970 classic Dodge Charger.

“Dodge vehicles have played a pivotal role in the ‘Fast’ saga, helping to fuel this incredible franchise for nearly two decades,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “Since the beginning, Universal Pictures has shown its commitment to our partnership by creating stories where some of the world’s most iconic and significant performance vehicles become beloved characters and an important part of the ‘Fast’ family.”

2021 Dodge Charger SRT Hellcat (left) and 2020 Dodge Challenger SRT Super Stock (right)

“‘Fast & Furious’ heroes don’t wear capes, they drive muscle cars,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “With Dodge, horsepower is our superpower, and Dodge and the Brotherhood of Muscle have become central characters in the enduring ‘Fast & Furious’ family, racing high-octane joy to generations of performance enthusiasts and cementing America’s muscle car brand as a key component of this iconic film franchise.”

F9 features a new Dodge Charger SRT Hellcat Widebody and will be part of both a 60-second “Superpower” video that is shared across the Dodge brand’s social media channels. A 30-second version of the “Superpower” spot will run across television.


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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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