Saturday, January 28, 2023
News Dodge Charger SRT And Challenger Buyers Cross-Shopping Chevy Corvette Most

Dodge Charger SRT And Challenger Buyers Cross-Shopping Chevy Corvette Most

But doesn't everyone to some degree cross-shop the Chevy Corvette?

  • Dodge Charger SRT and Challenger SRT buyers consider the Chevy Corvette more than any other alternative


It would seem that when looking to buy a Dodge Charger SRT or Challenger SRT model, buyers tend to cross-shop the Chevrolet Corvette more than any model.

That’s according to Tim Kuniskis who leads the FCA Passenger Car division and who spoke with Muscle Cars and Trucks after Dodge unveiled its 2021 lineup this week.

Research indicated that buyers who were considering a performance version of the Charger or Challenger were also cross-shopping the new Chevy Corvette more than any other model, Kuniskis said.

Surprising given that the Chevy Corvette isn’t technically a muscle car? A little, but ultimately it just means that Charger SRT and Challenger SRT buyers are interested in fast, loud, American muscle. The Corvette fits that bill as well as the two Dodge performance cars.

Chevrolet Corvette
2020 Chevrolet Corvette Stingray | Photo: Chevrolet

It should also be noted that the C8 Corvette is the biggest performance car to launch in recent memory. It therefore goes without saying that it will be on minds of anyone looking for a fast car. We’d wager that many Porsche 911, Mercedes-AMG, and BMW M buyers are also taking a quick look at the Corvette.

The new C8’s mid-engine layout and the improvements made to the model’s handling and agility make it a true sports car in every sense. It’s not just fast in a straight line. Moreover, its design is less eccentric than before.

Now, what might be surprising is that the Ford Mustang and Chevrolet Camaro aren’t ahead of the Corvette.

But again, this new C8 is something else and one of the things that was most flaunted about it was how accessible its performance is. That sticks in your mind and when you’re researching a new SRT model, your brain will surely send you a note.

You know, that Corvette is basically the same price. Do you really need back seats Steve? 

Of course the problem is getting a C8 Corvette that isn’t ridiculously priced.

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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