Tuesday, July 23, 2024
NewsDodge is Pushing Back Against Dealer Markups on the Challenger SRT Demon...

Dodge is Pushing Back Against Dealer Markups on the Challenger SRT Demon 170

Dodge will give priority to orders with the lowest sales price in the case of the 2023 Challenger SRT Demon 170.

  • The Challenger SRT Demon 170 is the final of the “Last Call” Dodge muscle cars powered by gasoline engines.

  • This street-legal drag car delivers 1,025 horsepower and starts at $100,361 in the United States.

  • Dodge is fighting back against dealer markups of up to $250,000 by giving priority to customers who bought at or under MSRP.

Each new model launch in the automotive industry is accompanied by stories of dealerships adding exorbitant markups in order to make money from people who are ready to spend more in order to have the newest car.

This practice skyrocketed over the last three years due to the supply challenges brought on by the pandemic and the situation seems to be taking a long time to go back to normal.

Dealer markups are even more frequent on cars that are of particular interest to enthusiasts or collectors, especially when they are part of a limited edition.

This is why when Dodge launched the final version of its “Last Call” performance cars, the 2023 Challenger SRT Demon 170, many thought they could never be able to afford it due to greedy dealers.

Indeed, while the $100,361 MSRP for the Demon 170 in the U.S. seems reasonable considering this 1,025-horsepower street-legal drag car will be the last of the gasoline-powered Dodge muscle cars ever, dealer markups of up to $250,000 are outright ridiculous.

In order to put an end to this sort of price gouging and allow enthusiasts a chance to own this historically significant car, Dodge has come up with a plan.

The manufacturer now requires a notarized agreement to be signed by both the dealer and the customer before the order for the vehicle is even processed.

This document states the price paid by the buyer in addition to a number of disclaimers and warnings relating to the performance of the vehicle, such as asking buyers not to drive it in rain or when it is too cold outside.

Unlike many automakers, Dodge then uses this notarized letter to prioritize orders where the car has been bought at or under MSRP, thus preventing an escalation of prices from dealers promising a faster delivery.

While this doesn’t prevent a dealer from adding its own markup and isn’t entirely free of loopholes, it seems to be working in terms of discouraging price gouging.

Indeed, of the 1,000 orders that have already been received, 630 of them show the vehicle traded hands at MSRP and most of these transactions appear to be legitimate.

Source: Motortrend


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