Monday, January 25, 2021
News Dodge Launches “Family Motto” Video Inspired By “Talladega Nights: The Ballad of...

Dodge Launches “Family Motto” Video Inspired By “Talladega Nights: The Ballad of Ricky Bobby”

Dodge will introduce the Power Dollars 2020 incentive program following this video’s launch


  • The video celebrates Dodge’s first-place finishes in two J.D. Power studies.

  • Stars Gary Cole and a trio of SRT vehicles.

  • Takes place in an imaginary 1981.


FCA’s Dodge certainly has good reason to celebrate their recent first-place finishes in both the J.D. Power APEAL Study (mass market) and J.D. Power Initial Quality Study (IQS). This is in fact the first time a domestic brand earns the top spot in both surveys. And to show their appreciation, they’ve launched the 60-second “Family Motto” video inspired by the 2006 film “Talladega Nights: The Ballad of Ricky Bobby”.

The spot features the new Challenger SRT Super Stock, Charger SRT Hellcat Redeye, Durango SRT Hellcat. The latter is driven by Gary Cole reprising his role as Reese Bobby, Ricky’s father, only ten years earlier.

Dodge//SRT Performance Lineup: 2021 Charger SRT Hellcat Redeye, 2020 Challenger SRT Super Stock, 2021 Durango SRT Hellcat (left to right)

The shenanigans are over the top, much like the source film, as are the sound bites throughout the clip, including “I had Mountain Dew for breakfast,” and the family motto, “if you ain’t first, you’re last.”

Although the video is extremely entertaining (so much so that we’re suddenly in the mood for Talladega Nights), Dodge will leverage its visibility to promote Dodge Power Dollars 2020 incentive program, a $10 cash allowance per horsepower on 2020 Dodge Challenger, Charger, and Durango models.

Here’s a breakdown of what this incentive program represents in the US:

2020 Dodge Challenger SRT Super Stock | Photo: Dodge

Challenger

Model

Horsepower

Cash allowance

SRT Super Stock

807

$8,070

Hellcat Redeye

797

$7,970

Hellcat

717

$7,170

R/T Scat Pack

485

$4,850

R/T

375

$3,750

GT AWD

303

$3,050

GT

303

$3,050

SXT AWD

303

$3,050

SXT

303

$3,050

2021 Dodge Charger SRT Hellcat Redeye | Photo: Dodge

Charger

Model

Horsepower

Cash allowance

SRT Hellcat

707

$7,070

Scat Pack

485

$4,850

R/T

370

$3,700

GT AWD

300

$3,000

GT

300

$3,000

SXT AWD

300

$3,000

SXT

292

$2,920

2021 Dodge Durango SRT Hellcat | Photo: Dodge

Durango

Model

Horsepower

Cash allowance

SRT 392

475

$4,750

R/T

360

$3,600

Citadel

up to 360

up to $3,600

GT

295

$2,950

SXT

up to 295

up to $2,925

 

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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