Performance made them do it.
Details on the teased car, yes, a car, not an SUV, are limited to AWD.
Dodge will remain true to the brand’s heritage.
Many auto critics have quipped that Dodge isn’t interested in electrification or any type of “green” effort as the last few years of production could be summarized with “V8-everything.” Appearances are misleading as Dodge is working on the next generation of the American muscle car and it will be electric.
Tim Kuniskis, Dodge brand CEO, that the car company will continue to sell American muscle cars and not electric vehicles. The point he’s making is that American car buyers want an experience and not necessarily “a technology.” In other words, sure the supercharger’s whine will be silenced but tire-shredding while more than ever remain Dodge’s thing.
Kuniskis’ summarizes Dodge’s future as still being about horsepower under a “Tear up the streets, not the planet” approach. For over 100 years, Dodge has defined pure American muscle and performance and that’s not about to change.
Now, as far as the concept is concerned, Dodge’s first EV, we know that AWD will be offered, that it features an illuminated throwback Dodge logo, and that the body configuration will be that of a car, and not an SUV. We can’t wait to find out more.