Saturday, January 28, 2023
News Dodge’s 24 Months of Muscle Campaign Shows Coyote Roadkill

Dodge’s 24 Months of Muscle Campaign Shows Coyote Roadkill

The Dodge vs. Ford rivalry is far from over


  • The coyote represents Ford’s 5.0-litre V8.

  • Dodge launched its “never lift” business plan in November.

  • It calls for new performance-related news every three months.


Shots fired! And we’re loving where this might go. Back in November, Dodge introduced its “Never Lift” two-year business plan. As part of this plan, Dodge has promised to reveal new performance vehicles or news every three months. So far, they’ve released the Jailbreak Charger and Challenger as part of their 24 Months of Muscle Campaign, and there’s more to come.

Screenshot overlay-dead-coyote | Photo: Dodge

And it’s going to get spicy if we’re to believe what we’re seeing. If you head over to the Dodge Garage and the Never Lift page, you’ll notice, as you scroll down, an image of an animal with a bloody tire track across its side. Yup, that’s a coyote and it’s roadkill. Apologies for the size of the image – it’s tiny.

This is no guess as, as Motor1 points out, the image’s file name is “overlay-dead-coyote”. It’s no coincidence that the Ford Mustang’s 5.0-litre V8 is called Coyote. Unfortunately, we’ll not know more about the dead coyote until sometime in later March, or later still. The last date posted on the Dodge Garage is March 9th.

Whatever it actually means, we’re certain it’ll be high-power newsworthy.

Dodge Introduces Jailbreak Charger and Challenger SRT Hellcat Redeye Widebody

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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