Thursday, August 6, 2020
News Entry-Level Land Rover On The Way For 2021

Entry-Level Land Rover On The Way For 2021

  • It will be the most affordable Land Rover product ever.
  • The all-new Defender will serve as physical inspiration.
  • Although sales success are never guaranteed, it will serve to help meet EU CO2 regulations.

This is not the first time Land Rover wants in on the affordable entry-level subcompact gig. In the recent past, Tata had worked on modernizing the original Range Rover Evoque and Land Rover Discovery Sport’s and, three years ago, the plan to introduce a new base LR were dropped following the Brexit vote. The dream is clearly not dead as it seems like the plans are now official.

In the story published by Autocar, the projected price point is £25,000 or more than £6,000 less than the Evoque and Disco Sport. This is a considerable sum and one that could make the codenamed L860 small SUV an extremely affordable proposition.

The question could be whether or not the world needs another member in slow-ish selling entry-level luxury SUV segment? With a few exceptions, in North America at least, only the BMW X1, Audi Q3 and Mercedes-Benz GLA are doing well. Although the Volvo XC40 is excellent, and the others, including the Jaguar E-Pace, BMW X2, MINI Countryman and Lexus UX are interesting, all of these have one thing in common: They’re typically outsold, and by a considerable margin, by the SUVs only one size up.

The price point will be absolutely key and Tata’s involvement, using Tata steel to improve the platform, will make all the difference. Part of the strategy will be relying on powertrains not typically expected for these types of vehicles, such as a turbocharged 1.5-litre 3-cylinder Ingenium engines with mild-hybrid options and, as front-wheel drive vehicles.

Although it seems that JLR/Tata are hopeful to see growth in this specific segment in North America, odds are that it won’t happen – we don’t think we’ll see this as-of-yet unnamed small Land Rover SUV on this side of the Pond.

 

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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