Thursday, June 8, 2023
News Escalade and Camaro Could Become GM’s Next Sub-Brands

Escalade and Camaro Could Become GM’s Next Sub-Brands

GM’s plans to create sub-brands from existing models grow following the new line of Corvette models

  • Escalade will handle crossovers and SUVs.

  • Camaro will do the same but for physically smaller vehicles as well as sporty cars.

General Motors’ newly-formed habit of transforming model names into sub-brands is not new. In fact, when they acquired the Humvee from AM General in 1999, they effectively created a new brand by adding the H2 and H3 trucks. And now, it looks as though Escalade and Camaro are next to expand into brands.

Corvette to Become a Brand with Sports Cars, SUVs, and a Sedan

Actually, only two weeks ago, it was revealed that GM will take the Corvette name and do exactly that. SUVs and sports cars are expected to eventually be badged as “Corvette” though they may be SUVs or sedans.

GM is now apparently considering doing the same thing with Escalade, the best-known Cadillac-branded vehicle, and Camaro. According to Car and Driver, a new 7-seater three-row SUV, as well as a crossover-like all-terrain car, could be in the works. As well, and interestingly, a premium Escalade minivan is also being considered – I’m getting Buick Terraza vibes…

Camaro, more than Silverado and Suburban, is on the shortlist to be spun off into a sub-brand. Because of the name, the vehicles will be sportier and potentially include a 2+2 coupe, a sedan, and a crossover.

As GM is committed to EVs, all of these new models will be electric should they ever the end of an assembly line in the future.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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