Tuesday, January 31, 2023
News EV Startup Alpha Shows Off Jax Electric Off-Roader

EV Startup Alpha Shows Off Jax Electric Off-Roader

Electric crossover coupe?

  • Retro coupe styling for rugged EV off-roader

  • Reservations open now, no production dates given


Californian EV startup Alpha Motor Company is headed to the dunes with the new Jax electric off-roader. The funky-looking model combines retro and rugged styling and though it might look too small for the road, it would come with a 75 kWh battery to give plenty of range potential.

Jax stands for Junior All-terrain Crossover, and the company calls it “a fun utility vehicle for four passengers.” It offers front or all-wheel drive, can tow almost a ton, and can hit 100 km/h in about six and a half seconds, with that battery offering around 400 km of range.

The styling looks like something to come out of Russia during the 1970s, especially with the flat nose and two mostly square headlights, then the rugged off-road gear like bash bumpers front and rear and enough LED lights that they probably put a dent into the range when you turn them all on, but it’s undeniably cool. Lots of brands sell you a crossover coupe, but this, with that roofline and rear half-doors, might be the closest thing to an actual coupe yet. Mostly because it’s based on Alpha’s Ace coupe.

The inside is largely what you’d expect from a modern EV, with a massive center screen and a slim digital instrument panel. The fabric-look door pulls and retro fabrics used inside complement the exterior looks. No mention of any advanced driver aids for the Jax, but that’s no surprise for a startup this early in the game. Reservations for the Jax are open now, but the company makes no mention of possible production start.

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