Tuesday, May 11, 2021
News FCA Renews "Cuda" Trademark Again

FCA Renews “Cuda” Trademark Again

The internet’s still on fire over a possible rebirth of the Barracuda nameplate but FCA and Dodge remain quiet


  • This is the third time in the last decade.

  • The Plymouth Barracuda is a MOPAR collector’s dream.

  • Back in 2007, Dodge unveiled a Challenger-based Barracuda concept at SEMA.


Everyone’s wondering what FCA’s game is. For the third time in a decade, the MOPAR brand has renewed its ownership of the “Cuda” name however they’ve done nothing concrete with it other than teasing the world with a concept thirteen years ago.

1970 Plymouth Barracuda

There’s an important detail that should not be overlooked here, as reported by musclecarsandtrucks.com and that is that “Cuda” and “Barracuda” are not one and the same. The latter was the name of a Plymouth version of the Dodge Challenger while the ‘Cuda was a trim.

Now that FCA’s locked down the ‘Cuda with the United States Patent and Trademark Office, we have to believe that it will soon find its way on a Challenger. Even if Dodge’s muscle-coupe remains popular, it’s still a twelve-year-old product that can’t go on living forever. Perhaps the ‘Cuda will be affixed to the final version of the Challenger or, as noted in the source story, it could introduce a whole new version of the car.

In the recent past, FCA has patented a new turbocharged straight-6 engine, an engine type that was available in the original ‘Cuda. The new 6-cylinder engine could serve as the base for a new hybrid musclecar…

We look forward to finding more about this one.

Dodge Barracuda 2019
Dodge Barracuda Sketch | Photo : Allpar.com

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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