- Rendering looks like that of a future Dodge Challenger.
- There’s a joke here too: the splitter guards are permanent.
- This is a highly unusual move by a major automaker.
In these difficult times, it’s important to keep our chins up as much as possible. A little humor doesn’t hurt either. This seems to be the main reason why Ralph Gilles, Head of Design at FCA, has decided to share a rendering of a potential future product on social media.
If you follow the car scene, you’ve likely noticed the splitter-guard trend. In brief, FCA cars with factory front splitters are delivered with yellow guards to protect them during transport. Someone, in the last few months, decided to keep them on his/her car and the idea went viral. We assume this is one of the main reasons why Gilles decided to share this image.
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We are still having virtual design reviews while we self isolate & work from home… While we are NEVER to show future product on social media. I have made an exception this time as this experimental design of a #Dodge of the future fell on the cutting room floor…because the designer decided to make the yellow spoiler guards a permanent part of the theme. We had a really good laugh about it though! #fcadesign
The rendering could be that of a future Dodge Challenger as it’s definitely a sporty 2-door car – even though it’s been rejected, as Gilles says. The aggressive front end lends credence to this thought.
We’re not sure if it’s the colour or a combination of it and the up-and-down flowing body line but we also immediately thought of the Dodge Copperhead concept from way back in 1997. This then made us think of the Dodge Slingshot concept introduced in 2004 – both cool concepts!
Whatever this car may or may not become, thank you, Mr. Gilles, for sharing it and reminding us that there’s no other business like the car business.