The Ferrari brand has never been stronger. As a matter fact, it’s the world’s strongest brand according to a recent Brand Finance ranking.
Ferrari toped the recent Brand Finance Global 500 2019 report’s strongest brand category ahead of major names like McDonalds, Rolex, PWC, Rolex and Coca-Cola.
“As the world’s foremost luxury carmaker, Ferrari has an unparalleled level of brand recognition, upholding excellence for design and innovation. The prancing horse logo is a perfect symbol of the brand’s strength and vitality as it plans new models and reaches outside the auto industry.” – David Haigh, CEO of Brand Finance
Ferrari’s brand’s strength index climbed by 3 points this year to over 98, putting it back to the top of the list for the second time. The Italian supercar maker was the strongest brand in the world in 2014 as well.
Although the automaker’s exotic cars certainly played a role in putting its brand at the top, it’s its extensive merchandising and brand visibility in other sectors that are mostly responsible. Ferrari sells everything from sunglasses and clothing to watches and stuffed animals. They also have theme parks and a hotel.
Ferrari has inspired plenty of other high-end luxury automakers to get into the merchandising game. Almost every luxury carmaker has an apparel and accessories line, and you’ll find a Porsche store with luggage and belts in every major shopping center and airport in the world.
Only automaker in the top 10, Ferrari was also the only manufacturer to get the AAA+ ranking for its brand. Porsche and BMW got a AAA rating.