Fiat in crisis in North America

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Although sales were essentially flat in Canada for the 2017 calendar year, the isolated December 2017 numbers previewed what was to come.

At the end of last year, sales of all Fiat products dramatically dropped by 60% and over the last quarter, Fiat deliveries have plummeted up to 85%. These are traumatic numbers if you consider the investments made in the last 4-5 years on behalf of a number of Fiat dealers in the country.

In the US, the situation is just as dire. More than any other brand, dealers in the country have an on-hand supply, that is another way to say “stock” or inventory, that would cover them for the next 161 days. In other words, they’d not need to receive any new cars until that fall in order to meet the demand. Or, what’s left of it.

The question is whether or not FCA should try and breathe new life into the small car brand, or just let it die. What do you think?

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