Wednesday, January 20, 2021
News Fiat in crisis in North America

Fiat in crisis in North America

Although sales were essentially flat in Canada for the 2017 calendar year, the isolated December 2017 numbers previewed what was to come.

At the end of last year, sales of all Fiat products dramatically dropped by 60% and over the last quarter, Fiat deliveries have plummeted up to 85%. These are traumatic numbers if you consider the investments made in the last 4-5 years on behalf of a number of Fiat dealers in the country.

In the US, the situation is just as dire. More than any other brand, dealers in the country have an on-hand supply, that is another way to say “stock” or inventory, that would cover them for the next 161 days. In other words, they’d not need to receive any new cars until that fall in order to meet the demand. Or, what’s left of it.

The question is whether or not FCA should try and breathe new life into the small car brand, or just let it die. What do you think?

Trending Now

BMW 2021 Lineup: Models And Changes Overview

All-new BMW 4 Series coupe and convertible, as well as new M3 and M4, arrive for 2021. Fully electric BMW iX crossover and...

Rolls Royce Preparing An All-New Ultra-Luxurious Electric Car

It will be based on the new Phantom and use BMW EV tech. This new Rolls Royce should be revealed by year’s end. The...

Volkswagen ID. Buzz Delayed Until 2023

The electric VW Bus was expected in 2022. The delay is primarily related to VW's Hanover, Germany, plant. The interest in this EV...

New Lada Niva Confirmed for 2024

Classic 4x4 sold in Canada until 1998 All-new retro styling, but not an EV Four all-new models are coming from Lada including the first...

AJAC Announces 2021 Category Finalists For Car And Utility Vehicles Of The Year

Finalists selected from over 250 eligible vehicles. There are eight categories overall. Category winners will be announced on February 20, 2021. The Automobile Journalists...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.