Only five of total sales were models built for 2021
Sales just half the same quarter last year
If you’re wondering how things are going at your local Fiat store, the answer is probably going to be “not well.” The band sold just half the number of cars in the first quarter of this year that they sold the same time last year, despite the overall market improving slightly. Even more of a surprise, almost all of their sales weren’t even Fiats.
32 new vehicles were sold by the brand’s dealers between January and March of 2021, down from 64 the same period a year before. For comparison within Stellantis, Ram sold 21,367 pickups 11 percent more than last year. Only two vehicles from the entire Stellantis umbrella in Canada failed to outsell the entire Fiat brand. One was the Jeep Renegade with 21 sales and the other was the Alfa 4C sports car that we’re not even sure is still produced.
The breakdown of those Fiat models was 1 of the Fiat 500, a model discontinued in 2019 that looks to actually have been the last one on a dealer lot, zero 500L MPVs (discontinued after MY 2020), five 500X crossovers, and 26 Fiat 124 Spider cars. So 86 percent of Fiat sales were the Fiat that platform shares with the Mazda MX-5. And is no longer in production (or at least was announced to depart after MY 2020).
What will happen to the brand next quarter? Well, there are still 26 124 Spiders on dealer lots across Canada as of publishing. Along with three Fiat 500L models, a single 2020 500X, and three 2021 500X models, according to Fiat Canada’s online inventory. More Fiat 500X models could arrive on our shores in the interim, but there is basically one more quarter’s worth of sales on dealer lots. Is there a plan for the brand? We’ve reached out to Stellantis to ask, but in the past haven’t received any answers. Is this a product of Covid? Not likely, as Fiat annual Canadian sales have been in the hundreds for a few years now.