Thursday, October 28, 2021
News Fighting to Survive In Tough Times: Aston Martin Cuts 500 Jobs And...

Fighting to Survive In Tough Times: Aston Martin Cuts 500 Jobs And Spending

Personnel shuffling, huge losses, tumbling sales; Aston Martin is making big cuts to survive


  • Aston Martin has lost £120 million so far this year.

  • Last year was no better with a reported £104 million loss.

  • New owner Stroll is cleaning up shop as well.


2020 is shaping up to be one for the record books. The good news is that it marks Aston Martin’s 70th anniversary. The bad news is that if it wants to see its 71st anniversary, drastic measures will be taken including job and spending cuts under what new owner Lawrence Stroll refers to as a fundamental reset.

Aston Martin Vantage : Celebrating Its 70th Anniversary In 2020

The 2019 calendar year was not all that kind to Aston Martin. The increasingly competitive sports- and supercar market dealt the British luxury sports car maker a £104.3 million loss which put to company in a difficult position. So far, 2020 has literally been plagued with plant shutdowns, production delays, heavily declining sales (90% overall in the UK in May), and, in the middle of all this, new ownership at Aston Martin. The boat’s been rocked at AM and it’s not done yet.

Lawrence Stroll Holds 25% Stake In Aston Martin And Will Enter F1

Back in March, Lawrence Stroll and investors aided their new acquisition with an injection of cash but it wasn’t enough. Following the appointment of Tobias Moers (from Mercedes-AMG) as the new CEO and Andy Palmer’s replacement, Aston Martin will be forced to cut 500 jobs as part of this reset. Spending will also be cut by £10 million going forward.

Aston Martin DBX | Photo: Aston Martin

Thankfully, the production of AM’s DBX SUV remains unaffected by the current climate and is still expected to arrive this summer.

2021 Aston Martin Vantage | Photo: Aston Martin

Aston Martin V12 Speedster | Photo: Aston Martin

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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