A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. Recognizing this trend, Ford has developed a system that allows continuous digital access for its customers, even while on the move. Called the Ford and Lincoln Digital Experience, the company has introduced an innovative update to their in-vehicle technology that seamlessly integrates the digital lifestyles of consumers into their driving experience.
The Ford and Lincoln Digital Experience brings the digital world into the car, offering customers the ability to connect to their preferred apps and services from major tech giants like Google and Amazon. This integration also includes compatibility with Apple CarPlay and Android Auto, thus ensuring that users can stay connected across all their devices.
Upon entering a vehicle equipped with the Ford and Lincoln Digital Experience, customers are greeted by a personalized environment. The system showcases apps and content in an easily accessible format. The user interface of the Ford and Lincoln Digital Experience is designed to be simple and intuitive. The system features touchscreen control panels and steering wheel buttons for ease of use. One of the highlights is the 48-inch immersive panoramic display, first available on the 2024 Lincoln Nautilus. This high-resolution display provides critical information and preferred apps and services directly in the driver’s line of sight, enhancing the driving experience without compromising safety.
The system allows for customization of profiles, enabling drivers to set their preferences for apps, contacts, and destinations, as well as seating and mirror positions. Integrated Google Maps offers real-time traffic and road condition updates, while voice assistants like Google Assistant and Alexa Built-In provide hands-free control over various in-vehicle functions.
Furthermore, the system connects to the customer’s digital life, allowing for the download of favorite entertainment apps like Spotify, Amazon Music, and iHeartRadio. While parked, users can enjoy games and streaming services, as well as productive features like video conferencing apps, which will soon be integrated into the system.
The Ford and Lincoln Digital Experience boasts impressive technical capabilities, including faster processing speeds, enhanced graphics processing, and increased memory and storage compared to current in-vehicle systems. It also offers the potential for over-the-air software updates, ensuring that the system stays up-to-date with the latest apps and services. 5G wireless technology integration enhances connectivity, and the availability of a Wi-Fi hotspot ensures uninterrupted streaming for passengers.
The Lincoln Digital Experience is available on the all-new 2024 Lincoln Nautilus already on sale.