- The wait for the Ford Bronco will apparently come to an end in March
- The smaller version of the Bronco which will be called Bronco Sport for now will debut in April
- Both the Bronco and Baby Bronco will arrive on the market in early 2021
Ford dealerships have been told to expect the Ford Bronco next month at a standalone event. Dealers also learned that the smaller version of the Bronco will be called the Bronco Sport and will debut at the New York Auto Show in April.
The story was first reported by Automotive News who quoted sources who were at Ford’s annual dealer meeting.
There’s not much more info to go on a this point. Ford was probably careful to remain as tight-lipped as possible after the Shelby leaked at a previous Ford dealer meeting.
We’ve been expecting the new Ford Bronco for a while now with news of the all-new generation breaking in over a year ago. Many believed Ford would wait until the first summer Detroit Auto Show in June to unveil the Bronco.
Doing a standalone event makes more sense for a model this important. Ford wouldn’t want to share the spotlight with any other unveils at a show.
Moreover, they will still get a ton of attention at the New York Auto Show if they do unveil the smaller Bronco. Dealers were told the SUV will be called Bronco Sport. Reports surfaced that it may be called Maverick, but it appears Ford will milk the Bronco name as much as possible. Another smart move.
Ford expects to sell over 200,000 Bronco and Bronco sport models in 2021. Both are expected to go on sale early next year.