Sunday, February 5, 2023
News Ford Bronco Will Debut in March; Smaller Bronco Sport To Follow in...

Ford Bronco Will Debut in March; Smaller Bronco Sport To Follow in April

Both the Ford Bronco and Ford Bronco Sport will go on sale in early 2021

  • The wait for the Ford Bronco will apparently come to an end in March
  • The smaller version of the Bronco which will be called Bronco Sport for now will debut in April
  • Both the Bronco and Baby Bronco will arrive on the market in early 2021

Ford dealerships have been told to expect the Ford Bronco next month at a standalone event. Dealers also learned that the smaller version of the Bronco will be called the Bronco Sport and will debut at the New York Auto Show in April.

The story was first reported by Automotive News who quoted sources who were at Ford’s annual dealer meeting.

There’s not much more info to go on a this point. Ford was probably careful to remain as tight-lipped as possible after the Shelby leaked at a previous Ford dealer meeting.

We’ve been expecting the new Ford Bronco for a while now with news of the all-new generation breaking in over a year ago. Many believed Ford would wait until the first summer Detroit Auto Show in June to unveil the Bronco.

Doing a standalone event makes more sense for a model this important. Ford wouldn’t want to share the spotlight with any other unveils at a show.

Ford Baby Bronco

Moreover, they will still get a ton of attention at the New York Auto Show if they do unveil the smaller Bronco. Dealers were told the SUV will be called Bronco Sport. Reports surfaced that it may be called Maverick, but it appears Ford will milk the Bronco name as much as possible. Another smart move.

Ford expects to sell over 200,000 Bronco and Bronco sport models in 2021. Both are expected to go on sale early next year.

2004 Ford Bronco concept
2004 Ford Bronco concept | Photo: Ford

Ford Bronco logo

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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