Broncos piling up on “Ice Mountain”
Chip shortage the latest delay
Ford Bronco buyers are looking at a long wait once again. Not-quite-finished versions of the off-roader are piling up at the comapny’s plant Michigan Assembly Plant once again, the result of an ongoing microchip shortage.
The lotful of Bronco’s, called Dirt Mountain by forum users because of a large pile of dirt on the site, had started to empty out after issues with the hardtop were sorted out. Now it’s getting full once again, Automotive News reports.
“The global semiconductor shortage continues to affect Ford’s North American plants – along with automakers and other industries around the world,” Ford spokesman Said Deep said to AN in an email. “Behind the scenes, our teams have been working on how to maximize production, with a continued commitment to building every high-demand vehicle for our customers with the quality they expect. Our goal is to have all updated in the next 90 days, pending chip availability.”
Customers, of course, are less than happy. One forum user joked their Bronco would need antique plates by the time it arrived. Another customer, Tyler Schanzmeyer, told AN that he was “concerned about my vehicle sitting out in the elements. Its value is depreciating even before I take delivery.”
This isn’t the only overflow lot for Ford, or for any automaker, as a result of the shortage. But for Bronco owners already experiencing long delays, it’s sure to be frustrating.