Ford would not tell which version would be a better seller. Now we kind of know.
The Hybrid version has a lower price but is less capable.
The EcoBoost Maverick is the only way to get AWD.
The interest in the all-new 2022 Ford Maverick is quite evident. Here, Ford is promising a small and ultra-efficient truck that can actually do truck-stuff. Or at least, one of the two versions can. The Maverick will be offered with a Hybrid powertrain to start which can be optionally replaced by an EcoBoost engine.
Ford, a few weeks ago, did not divulge take rate numbers however it now seems as though the production split will be 60/40 in favour of the EcoBoost models. The Hybrid version has received the most attention so far for a pair of reasons: It’s priced under $20k in the US ($25,900 in Canada) and is rated to 40 mpg on the highway. It is not however the most capable nor will it be the most powerful. Its towing capacity is limited to 2,000lbs and it is not available with AWD.
According to Jalopnik, Hybrid engine production will be limited to 35% of all Maverick units for August through October. What’s more, Hybrids will not be held in stock at dealerships and will only be available via special order. Looks to us like Ford wants to keep transaction prices higher by showing potential buyers a more powerful and capable small truck.