Wednesday, August 4, 2021
News Ford Develops Premium Petrol Fragrance to Help EV Adoption

Ford Develops Premium Petrol Fragrance to Help EV Adoption

This really isn’t a joke; Ford issued an actual press release and supplied official pictures for the Mach-Eau Fragrance


  • This is not an April Fools joke.

  • Apparently, many vehicle buyers say they’ll miss the smell of gasoline if they purchase an EV.

  • The fragrance is called Ford Mach-Eau.


Automakers are trying numerous strategies to entice new-car buyers to consider their expensively-developed EVs. While some may offer to pay for a home charger installation, Ford has come up with the, um, novel idea to bottle the smell of petrol to help nostalgic consumers.

Again, this is not a hoax. Apparently, Ford commissioned a survey that one in five drivers will miss the smell of petrol most should they step into a new EV. A total of 70% of those surveyed said that they would miss the liquid’s odor to some degree. Ford wasted little time to pre-emptively fix this longing.

Ford Mach-Eau Fragrance | Photo: Ford

Jay Ward, director, Ford of Europe Product Communications, said: “Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up. The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vaporise too.”

Ford introduced the fragrance at last weekend’s Goodwood Festival of Speed. The smartly named Mach-Eau perfume was created by renowned fragrance consultancy, Olfiction, with “ingredients that each add a specific element of the scent’s story.” If you want to know more about Mach-Eau, follow this link to Ford’s media website.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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