Monday, January 17, 2022
News Ford F-150 Lightning Reservation Holders Facing a $30,000 Dealer Markup

Ford F-150 Lightning Reservation Holders Facing a $30,000 Dealer Markup

Ford dealers are taking advantage of the incredible demand for the F-150 Lightning and charging massive unwarranted markups


  • Dealer markups may vary between $10,000 and $30,000 depending on how bad you want your Lightning.

  • A direct-to-consumer sales approach would eliminate this frustrating practice.

  • There are more than 200,000 current reservations for the Lightning.


Fortunately, not all Ford dealerships are gouging consumers and demanding massively highly “market adjustment” fees to the sales price of the all-new hotly-anticipated F-150 Lighting electric pickup.

Extended Range Ford Lightning to go 300 Miles with Huge Battery

The lucky few who are buying from one of these dealerships will still be required to pay full retail but in 2021 and 2022, this is a given. How and why the other stores dare to charge markups that, so far, reach up to $30,000 for a Lightning is based on the incredible demand and limited supply.

Ford has said that it intends to build only 15,000 units in 2022, roughly 55,000 in 2023, and a further 80,000 in 2024. With more than 200,000 reservations to date, dealerships are generally asking between $1,000 and $10,000 to convert them into confirmed orders. On this, electrek shares an interesting link to a tracking tool from Reddit to possibly help you shop for a “nicer” store.

Obviously, Ford dealerships are not the only ones applying this method. Automakers that use a direct-to-consumer approach don’t have this problem. They can however arbitrarily change pricing on a whim.

Trending Now

The Ford Bronco vs. Jeep Wrangler Competition Goes Smashing

One crash test result is comforting. The other result is somewhat worrisome. These are IIHS crash tests. In the final third of 2021 and...

California Could Treat Tesla Cars Equipped with FSD as Autonomous Vehicles

This means every incident involving these vehicles, even when controlled manually, will be public knowledge The state’s DMV is concerned about reports of...

Toyota Increases Heritage Parts Catalogue and Offering

FJ40 Land Cruiser is now part of the program. It joins an expanded selection of parts for the Supra, AE86, and 2000GT. A heritage...

The Median EPA Range of Electric Vehicles Decreased in 2021

The median range of all of the electric vehicles sold in America in 2021 was lower than in 2020 or 2019 The median...

EV Sales Surpass Diesel Vehicles in Europe in December

This is the first time in history this happens. Subsidies and incentives are part of the drive behind EVs. More than 20% of...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.