In early November, there were 160,000 reservations.
Ford expects that more than 80% of reservations will turn into sales.
The all-new all-electric Ford F-150 Lightning will be the talk of the internet. The race to deliver the first fully electric has already been won but when competing against Ford and its F-150, the war is never truly won. With roughly 200,000 reservations so far made, interest in the truck is sky-high.
Rivian is on fire, and they managed to squeeze production models of its R1T ahead of Ford and its Lightning. Rivian has somewhere north of 55,000 reservations for its R1 vehicles including the R1S SUV. By any measure, this number pales in comparison to the people wanting a Lightning. And these consumers may get their trucks sooner as Ford’s announced that it plans to increase its EV production efforts to a total of 600,000 units annually by the end of 2023. Rivian hopes to fill in its pre-orders in the same time period.
The Ford F-150 Lightning was an instant hit as only eight days after the vehicle was introduced, 70,000 reservations were made according to Insideevs. Now, nearly six months later, that number is fast approaching 200,000 and is expected to continue to grow.
Rouge Electric Vehicle Center | Photo: Ford
2022 Ford F-150 Lightning | Photo: Ford
