The entry-level version was advertised just under $40,000 in the U.S. in 2022.
The same model now costs $59,974 following a few price increases.
Ford says this is due to supply constraints and market factors.
The Ford F-150 Lightning has seen its price climb again recently, making the entry-level version exactly $20,000 more expensive than it was at the model’s launch about a year ago.
Indeed, the Pro trim level that is mostly aimed at businesses and workers now costs $59,974 in the United States, which is $4,000 more than it did back in December, when its price was last changed.
This means the Lightning is now far from the “$40,000 truck” Ford advertised when it launched this model in 2022.
The automaker says supply constraints and market factors are to blame for the latest price hikes, the most recent of which follows the reopening of the factory after a battery fire forced a month-long shut down.
This delay gave Ford time to investigate the cause, which turned out to be a defective battery cell, and repair the 18 other trucks which were found to be at risk of a fire because of a similar issue.
While the least expensive model of the F-150 Lightning has seen its price increase by about 50% over the last year, the XLT has kept its same price point since its introduction: $63,474.
The Lariat and the Platinum both saw modest increases of $1,500 and $1,200 respectively, bringing their asking price to $75,974 for the Lariat and $98,074 for the Platinum.
While the higher new price could make the F-150 Lightning less attractive to buyers looking for a work truck irrespective of its powertrain, its effect on sales won’t be felt for some time still since Ford says the Lightning Pro is sold out already.
Source: Automotive News
