Thursday, September 23, 2021
News Ford Increases Bronco Sport Pricing Again Because They Can

Ford Increases Bronco Sport Pricing Again Because They Can

Downtrodden new car production mixed with a market that can’t get enough new vehicles has enabled Ford to boost prices

  • The new car market is on fire thus allowing for such increases.

  • Depending on trim, pricing has climbed up to $540.

If you’ve kept an eye on the car business over the last year, you’ll have to agree that it has been turned on its ear. With production difficulties plaguing all automakers and demand for more products on the rise, prices of all vehicles on four wheels have climbed to new heights. Ford is getting in on this by boosting its Bronco Sport pricing.

Ford Bronco Sport Accessory Bundles | Photo: Ford

The official reason, based on Ford, is “competitive pricing action”. In other words, they can charge more money and still remain competitive in the extremely hot compact SUV segment. Pricing increases are common mid-way through a model year and are inevitable from one model year to the next. But two price jumps within a year is very unusual even for an all-new vehicle like the Bronco Sport.

While the numbers may not seem like much, the total amount is not altogether inconsiderable. According to Road Show, the base models get a $395 increase while the Bronco Sport Big Bend sees its price climb by $400.  increase. The top two trims, the Outer Banks and Badlands, both claim a $540 price bump. The final tally, when including the previous $160 price increase for all models, means that some Bronco Sport models are $700 more expensive than they were only a few months ago.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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