The new car market is on fire thus allowing for such increases.
Depending on trim, pricing has climbed up to $540.
If you’ve kept an eye on the car business over the last year, you’ll have to agree that it has been turned on its ear. With production difficulties plaguing all automakers and demand for more products on the rise, prices of all vehicles on four wheels have climbed to new heights. Ford is getting in on this by boosting its Bronco Sport pricing.
The official reason, based on Ford, is “competitive pricing action”. In other words, they can charge more money and still remain competitive in the extremely hot compact SUV segment. Pricing increases are common mid-way through a model year and are inevitable from one model year to the next. But two price jumps within a year is very unusual even for an all-new vehicle like the Bronco Sport.
While the numbers may not seem like much, the total amount is not altogether inconsiderable. According to Road Show, the base models get a $395 increase while the Bronco Sport Big Bend sees its price climb by $400. increase. The top two trims, the Outer Banks and Badlands, both claim a $540 price bump. The final tally, when including the previous $160 price increase for all models, means that some Bronco Sport models are $700 more expensive than they were only a few months ago.