Saturday, October 16, 2021
News Ford is benefitting from very high conquest rates

Ford is benefitting from very high conquest rates

Ford is taking customers away from the other brands with its new models

  • The conquest rate is the proportion of buyers that didn’t have a Ford previously

  • The F-150 Lightning has a conquest rate of 75% and the Bronco, 70%

  • Electric Ford models have a conquest rate higher than gas models by 6 points on average

Ford has launched a number of new products that are generating a lot of interest from consumers, but not just those who already drive Ford vehicles.

Indeed, Ford is enjoying very high conquest rates in the orders for its new products, especially the F-150 Lightning and the Bronco.

With 75% of the people who have ordered one being new to Ford, the F-150 Lightning is the Ford vehicle that appeals to the highest proportion of non-Ford drivers.

This could easily be explained by the fact that the Lightning is the first electric pickup to reach the market and the only one currently sold by an established automaker, but the Bronco also gets 70% of its orders by people who don’t drive a Ford and the Bronco Sport has a 63% conquest rate.

Out of the new Ford customers that buy the Bronco or Bronco Sport, the majority previously drove a Jeep, which is the exact clientele the company was targeting with these products.

The Maverick compact pickup also has a high conquest rate but interestingly, it manages to retain many people who are coming off lease from their Fiesta, Focus or Fusion, meaning they stay in the Ford family despite the company’s move to replace cars with SUVs and trucks.

Also, electrified vehicles form the automaker have conquest rates higher than their gasoline powered counterparts by six points on average.

Since most of these conquests are still only reservations, some may loose interest and cancel before they receive their vehicle, but the company seems to be in a good position to sell their first Ford vehicle to many people in the coming months.

Trending Now

Lotus Hellbent on Making a Lightweight EV

It will replace the Elise. The projected output will be 470 horsepower. It is expected for 2026. Lotus has built its brand around “simplify,...

The New Acura Integra Will be Available with a 6-Speed Manual Transmission

We already know the Integra will be a 5-door hatchback. It is expected to arrive in early 2022. Acura’s taken a huge risk in...

Porsche Sold More of the Taycan Than the 911 Between January and September

28,640 Taycans were sold, compared to 27,972 911s Global deliveries are up by 13 percent over 2020 The Cayenne is still the most...

Average New Car Transactions Have Passed $45,000 for the First Time in the US

The average new car sold for $45,031 in September in the US This is the sixth consecutive record-breaking month The pandemic increased the...

Tesla Gets into Beermaking with Teslabier

Tesla will produce a beer at its German factory in Berlin This announcement came from Elon Musk in a speech given over the...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.