Friday, December 9, 2022
News Ford is encouraging its dealers to buy alcohol for impatient Bronco buyers

Ford is encouraging its dealers to buy alcohol for impatient Bronco buyers

Ford has created a customer satistfaction fund for its dealers to purchase gift to agitated Bronco costumers, some of which are quite unexpected

  • The new Ford Bronco has enjoyed immediate success, with 125,000 orders in its first three months on the market

  • Chip shortages and problems with the removable hardtop are affecting Ford’s production capacity

  • Customers are getting irritated at Ford because of numerous delays

Ford knew its new Bronco would be popular, it had teased it for years and the public’s interest was strong. Unfortunately, it was introduced during one of the worst times for the automotive industry in recent memory.

Indeed, component availability issues have been forcing every automaker to cut back production for months at a time since the beginning of 2020.

2021 Ford Bronco First Drive Review: Everything You Expect It to Be

When combined to strong demand for a long-awaited model, these production setbacks are causing a massive gulf between demand and offer.

Add a problem with the hardtop roof necessitating replacement of all of the affected units before manufacturing can resume and it is easy to understand why people who have ordered a Bronco are becoming annoyed.

2022 Ford Bronco Eruption Green Metallic
2022 Ford Bronco Eruption Gree Metallic Photo: Ford

To make sure buyers won’t cancel their order, Ford has setup a fund providing each of its dealers $1,000 to buy their Bronco costumers gifts, thanking them for their patience.

The interesting part is that within the expected list of Ford-branded items, the company allegedly suggested its dealers to buy costumers ʺtheir favorite Bourbon or Spiritʺ.

When reached for comment by Motor1 Ford didn’t confirm if alcohol was actually mentioned in the suggested gifts.

Needless to say, it is pretty rare to have an automaker encouraging its costumers to drink, but it might make their waiting time a little more pleasant.

Source: Motor1

Trending Now

The Apple Car Won’t Arrive Before 2026 and it Won’t be Fully Autonomous

The Apple Car project has been modified many times over the last few years. According to the company, the car will be autonomous...

Mazda UK Takes MX-5 on Weeklong Racetrack Roadtrip to Showcase Greener Fuels

Car made complete trip using fuels made from sustainable sources Mazda investigating alternative fuel sources to lower emissions How do you make a Mazda...

Is Rivian Build Quality Dropping?

According to a detailer, panel fit has gotten worse. Rivian is ramping up production and it looks as though corners are being cut. Assembling...

BMW M CEO Says There is Room for an M4 CS: Report

Last M4 CS was a farewell to that generation of the M4 Could offer 540hp, CSL carbon goodies BMW might be planning another go...

Escalade and Camaro Could Become GM’s Next Sub-Brands

Escalade will handle crossovers and SUVs. Camaro will do the same but for physically smaller vehicles as well as sporty cars. General Motors’ newly-formed...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.