Sunday, January 16, 2022
News Ford is encouraging its dealers to buy alcohol for impatient Bronco buyers

Ford is encouraging its dealers to buy alcohol for impatient Bronco buyers

Ford has created a customer satistfaction fund for its dealers to purchase gift to agitated Bronco costumers, some of which are quite unexpected

  • The new Ford Bronco has enjoyed immediate success, with 125,000 orders in its first three months on the market

  • Chip shortages and problems with the removable hardtop are affecting Ford’s production capacity

  • Customers are getting irritated at Ford because of numerous delays

Ford knew its new Bronco would be popular, it had teased it for years and the public’s interest was strong. Unfortunately, it was introduced during one of the worst times for the automotive industry in recent memory.

Indeed, component availability issues have been forcing every automaker to cut back production for months at a time since the beginning of 2020.

2021 Ford Bronco First Drive Review: Everything You Expect It to Be

When combined to strong demand for a long-awaited model, these production setbacks are causing a massive gulf between demand and offer.

Add a problem with the hardtop roof necessitating replacement of all of the affected units before manufacturing can resume and it is easy to understand why people who have ordered a Bronco are becoming annoyed.

2022 Ford Bronco Eruption Green Metallic
2022 Ford Bronco Eruption Gree Metallic Photo: Ford

To make sure buyers won’t cancel their order, Ford has setup a fund providing each of its dealers $1,000 to buy their Bronco costumers gifts, thanking them for their patience.

The interesting part is that within the expected list of Ford-branded items, the company allegedly suggested its dealers to buy costumers ʺtheir favorite Bourbon or Spiritʺ.

When reached for comment by Motor1 Ford didn’t confirm if alcohol was actually mentioned in the suggested gifts.

Needless to say, it is pretty rare to have an automaker encouraging its costumers to drink, but it might make their waiting time a little more pleasant.

Source: Motor1

Trending Now

Mitsubishi’s Vision Ralliart Concept is a Black-Out Package

Two other Ralliart Style concepts were revealed. The only real upgrades are larger brakes. Mitsubishi came relatively late to the US and took forever...

Tesla Raises “Full Self-Driving” Price to $12,000 in the United States

This price increase will come in effect on January 17 The current price in the US is $10,000 and $10,600 in Canada Elon...

Serial #1 2023 Chevrolet Corvette Z06 Will be Auctioned off for Charity

100% of the hammer price will benefit Operation Homefront. Barrett-Jackson Scottsdale is where the auction will take place. Saturday, January 29, 2022, is...

Porsche Taycan Outsells Porsche 911 in 2021

Porsche Taycan electric vehicle is third most popular Porsche model in 2021 Porsche overall had a great year, selling over 300,000 vehicles for...

Nokian Launches New Family of Tires for SUVs, Crossovers, and Light Trucks

The new sub-brand of tires is called Outpost. The All-Purpose Terrain (APT) is a rugged tire designed for the daily grind. The All-Terrain...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.