Saturday, February 4, 2023
News Ford Is Reviving The Excursion Name But In What Capacity?

Ford Is Reviving The Excursion Name But In What Capacity?

Ford renews the trademark for the Excursion name.


  • The Ford Excursion, launch in the early 2000s, remains the largest ever production SUV.

  • Its lifespan was but a half-decade but it spawned a cult following.

  • Its rebirth has us wondering what Ford’s plans really are.


Now this is an interesting tidbit of news. Last week, Ford filed a trademark renewal with the United States Patent and Trademark Office for the Excursion name. You might be excused for not knowing what the Ford Excursion is but those who do and who own one swear by it. Sold in North America between 2000 and 2006, it was (and still is) the largest production SUV to have ever taken the kids to soccer practice on a Saturday morning.

Ford Excursion | Photo: Ford

In brief, the Ford Excursion was based off of a Ford F Series Super Duty pickup and was available with a petrol V8, a petrol V10, and a Power Stroke diesel V8. It offered seating for 65, could carry an average midsized sedan in its boot and tow all the trailers in the neighborhood at once. Although we’re only slightly exaggerating, there has never been another SUV quite like the Excursion – GM’s Suburban and Yukon XL were in its shadow.

The fact that Ford’s gone through the trouble of bringing back this name has us wondering if the Blue Oval is planning on launching a Ford Expedition Max Maxx and calling it Excursion or if they have very different intentions for the name. One thing is certain, it won’t be affixed to a car. Although, Ford has slapped the Mustang name to an SUV, so anything’s possible.

Ford Excursion | Photo: Ford

Do you think a Ford Bronco Excursion is in the works?

Ford Bronco Test Mule 2021 Ford Bronco

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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