Muscle Cars are off to a rocky start in 2020 in terms of sales
The Chevrolet Camaro has seen its sales drop by almost 50 percent over the last 3 months
The Ford Mustang saw its sales drop by almost half as well in Q2 in Canada
Things aren’t going well for the big three American muscle car trio this year. The Ford Mustang, the Chevrolet Camaro and the Dodge Challenger are all recording double-digit sales drops in the first six months of 2020.
The pandemic is certainly playing a role in the sales numbers falling for the Camaro, Mustang, and Challenger, and in many parts of Canada and the US the first quarter of the year isn’t conducive to high-performance RWD muscle car sales because of winter. Still, the numbers can’t make executives at Dodge, Ford, and Chevy happy.
According to GMAuthority, sales of the Camaro have fallen 46.31% in Q2 2020 in the US while Ford Mustang sales fell 27.32%. The Dodge Challenger saw its sales drop by 35.16%. So far this year in the US, the Ford Mustang is down 12.34%, the Challenger is down 23.20% and the Camaro is way behind with a 43.47% drop in overall sales.
In Canada, the Chevy Camaro is down 37.47% over the first six months of the year while the Ford Mustang is down 53.91%. The 2021 Dodge Challenger is arriving in Canada which should help spruce sales, and it has garnered a lot of attention recently with the introduction of the Super Stock package.
Times are hard for everyone in the automotive industry and there are a lot of massive drops in sales. In this case, however, it seems like consumers are shying away from an entire segment and muscle cars are falling behind. Hopefully their respective brands choose to redesign their models, not phase them out.