Tuesday, June 22, 2021
News Ford Mustang Mach-E Marked-Up By Up To $15,000 By Some Dealers

Ford Mustang Mach-E Marked-Up By Up To $15,000 By Some Dealers

Some Ford dealers are asking way over MSRP for the new Ford Mustang Mach-E and Ford won’t step in.


  • Base price in the US for the Ford Mustang Mach-E is $43,895.

  • Reservation holders are finding out when contacting dealers, not during the reservation process.

  • Demand is strong and dealers are apparently taking advantage.


Mark-ups over suggested retail prices are not unusual. Whenever a hotly anticipated product is on its way, and potentially in limited numbers at first, dealerships will test their luck and mark-up the price. This is apparently what is happening to 2021 Ford Mustang Mach-E reservation holders and they’re finding out the hard way.

Ford Mustang Mach-E Intelligent Range
2021 Ford Mustang Mach-E | Photo: Ford

Normally, it’s not really an issue. Interested buyers waited a while longer for their Honda Civic Type R or whatever other vehicle but in this case, Ford has a problem and it’s called Tesla. Electrek broke this story and reached out to Ford about this situation and they responded with the following:

“Ford shares recommended pricing for all vehicles with dealers and customers. Ultimately, customers and dealers will agree to the final pricing.”

Ford Mustang Mach-E Cyber Orange
2021 Ford Mustang Mach-e | Photo: Ford

Back to the problem… Tesla’s Model Y and Model X are ripe and ready to be ordered and purchased and, as they’re not locked into a dealership system, prices are set, and there’s no haggling. Ultimately, this will blow over too and Ford will sell all the Mach-E EV SUVs they build but some potential Ford customers will probably spend their money elsewhere.

2021 Ford Mustang Mach-E OTA | Photo: Ford

2021 Ford Mustang Mach-e AWD winter
2021 Ford Mustang Mach-e | Photo: Ford

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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