Monday, September 20, 2021
News Ford Patent Puts Billboard Ads On Your Infotainment Screen

Ford Patent Puts Billboard Ads On Your Infotainment Screen

Billboard ads coming to your car's screen?

  • Patent would use portion of billboard to get business info link

  • Driver could get more information, even order from store on sign


A new patent from Ford could bring one of the worst parts of the internet into your new vehicle. Then again, with more advanced hands-off driver assistance, it could be exactly what you’re looking for.

The patent is called Billboard Interfaces for Vehicle Displays (via Ford Authority) and it is for a new method that would bring billboard ads from that big sign by the road directly into your vehicle via the infotainment screen. A segment of the image on the actual billboard would be identified via camera, think something like a QR code, and then a targeted ad would show up on your infotainment screen. You could then click on a link from the ad that would give you more information or even choose to automatically reroute your Ford to the advertised business.

The system would use a vehicle camera as well as GPS sensors and communication modules to get the information from the billboard, which would then be displayed to you. The patent presents that this could be safer and more convenient for driver and passenger due to the fleeting nature of driving by a billboard, though we’re not exactly fans of the idea of being bombarded with paid pop-up advertisements on one of the last screens that isn’t flooded with those ads already.

In the patent is an example of a billboard for a hot dog stand, which the camera would see and then open on the screen. The driver or passenger could then call the business, see more information about it, or direct their vehicle to drive there. You could even order from your vehicle, and we’ll admit that one sounds appealing even if it would encourage more of the 100-mile series of billboards like those for South of the Border in SC. It would work on other road ads including public transit bus signs.

We’ll admit there is some appeal to this, especially with Blue Cruise hands-off driver assistance, but we hope that if it ever makes it to production Ford will give the option to shut the system off.

 

Trending Now

Lightyear raised $110 million to fund its Solar-electric car project

  Lightyear is a spin-off of team Eindhoven, a group of students form the Netherlands that produced solar powered race cars This money came...

AMG-badged convertible EV might be in the works at Mercedes

  Mercedes hinted at a future convertible EV for the AMG brand This vehicle would be part of AMG’s transformation into a performance EV...

The First Production Rivian R1T is Ready to Roll

After months of delay, production of the Rivian R1T is officially underway. Rivian’s CEO, RJ Scaringe, drove off with it and lived to...

Lucid Air Will Have Best EPA Range of All Electric Cars

Official EPA range is 520 miles (837 kilometers), the longest ever rated With the different versions of the Air, Lucid is occupying the...

GM To Assist LG Chem in Fixing Bolt Battery Problem

Chevrolet Bolt EV and Bolt EUV battery problems are causing major headaches for both GM and owners General Motors has sent engineers to...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.