Ford raised U.S. prices on three Mexican-built models by up to $2,000 due to tariffs.
The Maverick, a high-volume budget pickup, is among the affected imports.
Ford expects $2.5 billion in tariff-related costs in 2025 but plans to mitigate $1 billion.
Ford has raised the U.S. prices of three vehicles manufactured in Mexico following the introduction of new tariffs on foreign-built automobiles. The price increases, effective May 2, affect the Mustang Mach-E electric SUV, the Maverick pickup, and the Bronco Sport. According to a notice sent to dealers, the hikes could add as much as $2,000 to some models.
The increases apply to vehicles manufactured after May 2, which are anticipated to arrive at U.S. dealerships by late June. A Ford spokesperson said the changes reflect “usual” mid-year pricing actions combined with tariffs, and that the company has not passed the full cost of the tariffs on to consumers.
The bad news for consumers comes as automakers adjust to a shifting trade environment. U.S. President Donald Trump’s new import tariffs have disrupted the auto sector, prompting several carmakers to revise production plans and pause forecasts. While some relief was provided for U.S.-sourced auto parts, the administration maintained a 25% tariff on the roughly 8 million vehicles imported into the United States annually.
The Least Expensive 2025 Hybrid AWD Ford Maverick is $37,000
Ford said earlier in the week it expects the tariffs to add $2.5 billion in costs in 2025 but plans to reduce that exposure by about $1 billion. General Motors projected the tariffs would cost it between $4 billion and $5 billion, though it anticipates offsetting approximately 30% of that impact.
Strangely enough, Ford is relatively shielded from the full effects of the tariffs due to its domestic manufacturing footprint; yet it’s the first automaker to confirm upcoming price increases. The company assembles 79% of the vehicles it sells in the U.S. In comparison, General Motors builds 53% of its U.S.-sold vehicles domestically, according to a Barclays analysis.
However, Ford’s reliance on Mexican production for the Maverick, a budget-friendly and high-volume model, makes it susceptible to cost pressures from tariffs. The company is also subject to levies on imports from China, though it has not disclosed the financial impact.
The current base price for a FWD hybrid XL Maverick is $28,145. Projecting a near $2,000 increase, including tariffs and typical pricing hikes, the cheapest Maverick’s price could be bumped up to nearly $30,000. This is a far cry from the starting MSRP of $19,995 for the same vehicle back in 2022.
Meanwhile, the tariff-free Maverick XL from Mexico bound for Canada remains priced at $34,500, which equates to less than $25,000 USD.
Source: Reuters
