Active Drive Assist to go live Q3 2021
Ford expects 100k equipped models in first year
Ford is just about ready to bring its own hands-off driver assistance feature to market, and the automaker plans on doing it in a hurry. Selling more than 100,000 vehicles equipped with the Active Drive Assist feature in the first year it’s offered.
Active Drive Assist will join the Ford Co-Pilot 360 Technology suite starting with the 2021 Ford F-150 pickup as well as the all-electric Ford Mustang Mach-E. While it will be on those vehicles in the options list (or standard on some trims), the feature won’t start working until an over-the-air software update expected sometime in the third quarter of 2021.
ADA uses a range of camera and radar sensors to allow for hands-free driving in certain conditions. Like Cadillac’s Super Cruise, the only comparable feature at this time, the system, will be able to function on a large segment of properly mapped and pre-qualified highways. Ford says that initially includes more than 160,000 km of North American divided highway, and that figure can grow thanks to the OTA updates. Also like Super Cruise, the system has a driver-facing camera that will make sure you’re still paying attention to the road, because this is hands-free, not autonomous driving.
While only US pricing was available to start, Ford says that ADA will be included with Co-Pilot 360 Active 2.0 on F-150 Limited, and will be available as part of a $1,595 package on Lariat, King Ranch, and Platinum. On Mach-E, it will be standard on CA Route 1, Premium, and First Editions, available on others as part of the $3,200 Comfort and Technology package.
Ford says customers buying an F-150 or Mach-E at launch will be able to buy the hardware as part of a Prep Package but will need to purchase the software when it becomes available. The software comes with a three-year service period, after that customers will need to pay again to keep the feature working.