The Ford F-150 Lightning made people believe a bigger electric pickup could join the lineup
Ford hasn’t discarded the idea, but said it isn’t a priority
An electric Super Duty would likely not sell well enough to justify its presence
Ford attracted lots of attention with its first electric pickup, the F-150 Lightning, and it has recently hinted at a possible electric version of the Ranger intermediate pickup.
This has made many people speculate that the company could be working on an electric version of its largest and most capable truck, the Super Duty.
These rumours were also made more credible by the presence of the GMC Hummer EV, which will be an electric pickup classed as a heavy-duty vehicle due to its weight of more than 9,000 pounds.
Ford, however, was quick to dismiss the rumours by saying that an electric Super Duty is not currently a priority and that it is not working on such a vehicle.
An electric heavy-duty pickup would likely not have the same impact as the F-150 Lightning since it is simply too big to interest buyers who don’t need such a vehicle. Indeed, a large part of the success of the F-150 Lightning is due to customers who never had a pickup before that decided to own one since it its an electric vehicle.
The electric Super Duty could also have trouble finding buyers in the heavy-duty segment, since it would likely be less capable than the gasoline and especially diesel-powered models. This can be seen in the F-150 Lightning, since it is rated to tow 10,000 pounds while a F-150 powered by the 3.5L EcoBoost V6 can tow up to 14,000 pounds, despite the electric model having more horsepower and more torque.
In addition, buyers of heavy-duty trucks tend to be fairly conservative, so they will be more difficult to convince to adopt electric vehicles.
This is not to say that an electric Ford Super Duty will never happen, however, since the whole automotive industry is moving towards electrification, so more and more models will add electric power in the future.